Whether you dropped the ball on planning or don’t feel entirely confident in your current holiday marketing strategy, don’t worry. It’s not too late. There’s still time to implement some new ideas and strategies this year and see what there is to build on for the future.
Optimize for mobile
Mobile ads are a good way to reach consumers whether they’re shopping online or in brick-and-mortar stores. However, you’ll need to be smart if you hope to capture their attention during this busy gift-giving season. Consider using mobile ads to promote a sale or special offer. Also, don’t overlook the value of email marketing. To entice shoppers using their mobile devices, use larger text and images as well as feature buttons instead of small links.
Consider using a countdown leading up to Hanukkah and Christmas to create a sense of urgency. Create a different sale each day and inform your email list of these new deals. While Black Friday and Super Saturday have been traditional big sales days, there’s now Cyber Sunday, Green Monday, Small Business Saturday and Free-Shipping Deadline Day. Don’t forget those last-minute shoppers, too!
Maximize social media exposure
Look to platforms like Facebook, Instagram and Twitter to help you promote your holiday-related updates. Consider incorporating product testimonials and customer reviews into your social content to drive positive word of mouth. Stories can help customers visualize how and where your products fit into their shopping plans. Facebook and Instagram Stories are particularly useful for brand storytelling. Consumers don’t expect high production value from the videos they see in these environments. So, they’re ideal for last-minute campaigns.
West Press’ talented staff is here to help you each step of the way — from graphic design to printing to mailing services to large format to website development. Contact West Press or your Account Executive at 520-624-4939 today.