If you’re a small business owner or thinking about putting together a start-up, time spent with a good book can be invaluable. Allow us to offer a few suggestions that should help your prospects.
“How to Win Friends and Influence People” (Dale Carnegie) 288 pages
This 1936 book has sold more than 30 million copies so the advice offered within must be relatable even in 21st Century America. This book lays out the importance of meeting people and building relationships in order to profit. The author’s biography alone is impressive: Growing up on a small farm in Missouri couldn’t keep Carnegie from becoming one of the most influential speakers and authors in US history.
“Outliers: The Story of Success” (Malcolm Gladwell) 336 pages
Like his other best-sellers, Gladwell uses relatable examples to prove a point. In this book, he writes that it takes 10,000 hours to master one’s craft. The outliers in these cases are people who rise above their counterparts, including NBA Hall of Famer Michael Jordan and The Beatles. While few people can reach such incredible heights, Gladwell’s examples are relatable to everyone.
“The 7 Habits of Highly Effective People” (Stephen R. Covey) 464 pages
If you are exploring personal change and are interested in a holistic approach to solving problems, put this book on your list. In it, Covey offers a step-by-step pathway for living with fairness, integrity, honesty and dignity. Sounds like a good foundation for supporting your business.
West Press’ talented staff is here to help you each step of the way — from graphic design to printing to mailing services to large format to website development. Contact West Press or your Account Executive at 520-624-4939 today.
