As we reach the final weeks of summer, is a beach or mountain getaway in your near future? Here are a few marketing books to add to your reading list. After all, learning never takes a holiday.
Product-Led SEO
By Eli Schwartz (262 pages)
Product-Led SEO digs deep into logic and theory instead of offering guidelines and techniques. You will learn to develop best practices and see where most SEO strategies go wrong. If your main goal is driving traffic, you’re likely leaving sales on the table.
Schwartz has more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. His clients include Shutterstock, WordPress, BlueNile, Quora, Getaround, Mixpanel and Zendesk. He helps them build and execute strategies that dramatically increase their organic visibility at scale.
Pandemic, Inc.: 8 Trends Driving Business Growth and Success in the New Economy
By Patrick Schwerdtfeger (186 pages)
As much as we would like to forget it, COVID-19 has had and continues to have a large impact on the way everyone does business. In this easily digestible book – you could read it in less than a day – Schwerdtfeger lays out eight trends that are taking off in the pandemic era by using the acronym “salvaged:” self-sufficiency, analytics, liquidity, virtualization, automation, government, exponential thinking and decentralization.
Schwerdtfeger, a leading authority on global business trends, demographics, big data and the social media revolution, is the author of three other books on business and marketing.
Contagious: Why Things Catch On
By Jonah Berger (256 pages)
No, this book isn’t about COVID-19. Instead, it delves into the reasons what separates products that take off from those that fail. Berger presents six “STEPPS” principles of why some things are contagious: social currency, triggers, emotion, public, practical value and stories. He uses case studies, photos, charts and original research to help readers understand.
Berger is a professor at the Wharton School of the University of Pennsylvania, a bestselling author and expert on change, word of mouth, viral marketing, social influence and how products, ideas and behaviors gain traction.
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