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Color yourself informed after reading this

Color yourself informed after reading this

Using color advertising is a great way to attract — or repel — an audience. Since we’re all in this to be successful, let’s concentrate on ways to appeal to potential customers. Anyone can just slap a color on a printed or online ad and be done with it. The simplest...

Challenging days are good times to try something different

Challenging days are good times to try something different

One word we haven’t been associating with the COVID-19 pandemic is “opportunity.” Recession, quarantine, masks, front-line workers, essential personnel…yeah, we use those terms all the time. But opportunity? That’s wishful thinking, right? We’re not trying to downplay...

Navigating the QR Quagmire

Navigating the QR Quagmire

When it comes to QR (quick response) codes, there's smart execution and, well, frankly not-so-smart execution. The key ingredient to keep in mind when creating a piece with a QR code is to ask yourself: "Is this simplifying the message?" Its use should be appealing,...

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