by Jolene Campbell | Marketing, Tips
Many small businesses have a hole in their social media strategy: They aren’t using Instagram to its full effect. It’s understandable to a degree. Instagram still has an outdated reputation for being a home for goofy selfies and photos of food. It’s what the market...
by Jolene Campbell | Marketing, Tips
Good communication isn’t random. It’s a deliberate interaction that helps your customers see the value of your business. If you put time and effort into understanding who you’re talking to, stay consistent and don’t communicate too often then you’ll really stand out...
by Jolene Campbell | Marketing, Tips
These days, it’s not enough to just create content to push out through your social media channels. If you want to build a solid reputation and following, you also have to listen to what is being said about your company, your competition and your industry. Your...
by Jolene Campbell | Marketing, Tips
As a small business, marketing often sinks on the priority list when it comes to budget and finding the time to dedicate to its cultivation. Luckily, there are simple and effective ways you can use to expand your marketing strategy without breaking the bank. Bring...
by Jolene Campbell | Graphic Design, Marketing, Tips
If the imagery you’re using on your website or your marketing collateral seems fake, your brand’s reputation could be at risk. Here are some strategies for finding images that won’t ruin your marketing efforts. Authenticity matters Images should reinforce your brand’s...
