From your website to your social media to your print collateral, engaging visuals are essential. The images you pick convey your marketing message or mood for your brand. Remember: You’re creating a visual narrative with the images you select so what story are your...
For any business, positive customer feedback is worth its weight in gold. According to a consumer survey from BrightLocal, 85 percent of consumers trust online reviews as much as personal recommendations. So how do you get your best customers talking about your...
As the saying goes, you don’t get a second chance to make a first impression. In many cases, design is the first impression many prospective clients have of your business. Having an effective design can help attract customers, and make them feel more comfortable and...
When it comes to color in marketing and branding there are just about as many opinions about which hues customers relate to emotionally as there are options in a crayon box. It's true that color is based on personal experience but there is a great amount of research...
Find what sets you apart: What makes your company unique? Customers want to know if you have the service or solution they are looking for. Having great testimonials and a mission statement is good but customers are in search of answers. If they think your company can...
