Web design mistakes to avoid

Web design mistakes to avoid

From typos and weak content to cluttered pages and poor navigation, there are a lot of pitfalls you can fall prey to when creating your website. Don’t hurt your site’s overall engagement by making these web design mistakes: Your site isn’t optimized for mobile devices...
Elements of a good landing page

Elements of a good landing page

A landing page is the page a visitor arrives at on your website after clicking an ad. A good landing page is informative but to-the-point, goal-driven but not pushy. It clearly conveys an offer, quickly communicates its benefits and causes users to contact your...
Necessary Elements of a Great Website

Necessary Elements of a Great Website

There are millions of websites out there, but what makes a website really great? A bad website may be obvious, but truly remarkable websites generally share the same common elements. Here are some important guidelines to make your website stand out in the crowd.  ...
Navigating the QR Quagmire

Navigating the QR Quagmire

When it comes to QR (quick response) codes, there’s smart execution and, well, frankly not-so-smart execution. The key ingredient to keep in mind when creating a piece with a QR code is to ask yourself: “Is this simplifying the message?” Its use...