When it comes to marketing your small business, few other channels are more effective — in terms of time and money — than social media. According to a Small Business Association (SBA) survey, almost 90% of marketers say their social marketing efforts have increased...
You have carefully assembled your next email newsletter with loads of great content — promoted your new service, driven traffic to your landing page and even included a promotional offer. Your work is done and all you have to hit is the send button, right? Not so...
Given the frequency technologies and software are developed, it can be overwhelming keeping up. That's where self-paced online learning comes in. From social media marketing to content and blogging to graphic and website design, there’s a wealth of free online courses...
Let’s face it, we’re easily bored. If your social media is suffering from a case of the dulls, we’ve compiled three...
From typos and weak content to cluttered pages and poor navigation, there are a lot of pitfalls you can fall prey to when creating your website. Don’t hurt your site’s overall engagement by making these web design mistakes: Your site isn’t optimized for mobile devices...
Today, more than half of the world's Internet traffic comes from mobile devices. If your company doesn't have a site compatible with mobile devices, it's likely that you're losing a number of potential customers. Mobile visitors want to see a version of your site with...
As the saying goes, you don’t get a second chance to make a first impression. In many cases, design is the first impression many prospective clients have of your business. Having an effective design can help attract customers, and make them feel more comfortable and...
When it comes to customer retention, email newsletters are an effective tool to have in your marketing toolkit. They allow you to test and improve your marketing message based on facts. You don't need to guess who is seeing your message. You can measure who opens and...
