by Jolene Campbell | Tips
One word we haven’t been associating with the COVID-19 pandemic is “opportunity.” Recession, quarantine, masks, front-line workers, essential personnel…yeah, we use those terms all the time. But opportunity? That’s wishful thinking, right? We’re not trying to downplay...
by Jolene Campbell | Tips
Working from home sounds like a panacea for many people. No more waking up before sunrise, hurriedly fixing breakfast, getting dressed and fighting a commute to get to a crowded office in time for a long day. At the same time, working remotely isn’t a vacation. We all...
by Jolene Campbell | Marketing, Tips
One of the first things companies large and small do when a financial crisis hits is start slashing marketing budgets. Decreased revenue means decreased expenses, right? And marketing is often seen as at least a temporarily expendable “luxury.” While your customers...
by Jolene Campbell | Tips
Videoconferencing is the standard for staying in touch in many industries these days. The novel coronavirus makes meeting in person largely off-limits so meetings are going virtual. Assuming your business has invested in the technology, here are a few tips to consider...
by West Press | Marketing, Services, Tips, Updates
West Press is open and here to help you tackle new challenges as they arise. Marketing communications may be different in today’s landscape but it’s essential for businesses to keep customers, employees and other stakeholders informed. We’re here to help you...
