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One word we haven’t been associating with the COVID-19 pandemic is “opportunity.” Recession, quarantine, masks, front-line workers, essential personnel…yeah, we use those terms all the time. But opportunity? That’s wishful thinking, right? We’re not trying to downplay...
Working from home sounds like a panacea for many people. No more waking up before sunrise, hurriedly fixing breakfast, getting dressed and fighting a commute to get to a crowded office in time for a long day. At the same time, working remotely isn’t a vacation. We all...
One of the first things companies large and small do when a financial crisis hits is start slashing marketing budgets. Decreased revenue means decreased expenses, right? And marketing is often seen as at least a temporarily expendable “luxury.” While your customers...
Videoconferencing is the standard for staying in touch in many industries these days. The novel coronavirus makes meeting in person largely off-limits so meetings are going virtual. Assuming your business has invested in the technology, here are a few tips to consider...
West Press is open and here to help you tackle new challenges as they arise. Marketing communications may be different in today’s landscape but it’s essential for businesses to keep customers, employees and other stakeholders informed. We’re here to help you...
The novel coronavirus (COVID-19) has changed our lives in many ways. Most notable is the surge in telecommuting for those fortunate enough to have jobs that can be performed from home. Although working from home is nothing new – this week, Indeed.com listed...
With headlines about the novel coronavirus (COVID-19) dominating the news, it might seem as if it’s too late to protect your small business. That could not be further from the truth. Here are a few tips to remember while balancing the need to stay in business and...
