by Jolene Campbell | Graphic Design, Marketing, Tips
If the imagery you’re using on your website or your marketing collateral seems fake, your brand’s reputation could be at risk. Here are some strategies for finding images that won’t ruin your marketing efforts. Authenticity matters Images should reinforce your brand’s...
by Jolene Campbell | Marketing, Tips
We’ve all been there. That frustration you feel when you’re expected to come up with a brilliant new idea, but no matter how much you stare at your laptop, all you’re drawing is a blank. “But I’m not creative,” you tell yourself. Luckily, that’s where you’re...
by Jolene Campbell | Graphic Design, Marketing, Tips
Organization is key to your success as a graphic designer and it’s vital to have a solid framework for finding and managing your files across dozens of projects. However, like people organize their homes in many ways, they have the same number of ways of organizing...
by West Press | Graphic Design, Marketing, Services, Tips, Web Design & SEO
As the saying goes, you don’t get a second chance to make a first impression. In many cases, design is the first impression many prospective clients have of your business. Having an effective design can help attract customers, and make them feel more comfortable and...
by Jolene Campbell | Tips
As graphic and web designers, we’ve all been there: You’re on deadline and the creative well has run dry. What do you do when the inspiration light won’t turn on? Here are a few suggestions to jumpstart those creative juices: Collaborate with other...
