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Proven methods for boosting customer retention

Proven methods for boosting customer retention

One mistake businesses often make is overlooking their existing customers in their quest to acquire new ones. Such an oversight can lead your current customers to the competition. While obtaining new customers should always be a priority, it’s the savvy business that...

The Art of Social Listening

The Art of Social Listening

These days, it’s not enough to just create content to push out through your social media channels. If you want to build a solid reputation and following, you also have to listen to what is being said about your company, your competition and your industry. Your...

Build your marketing strategy with minimal cost

Build your marketing strategy with minimal cost

As a small business, marketing often sinks on the priority list when it comes to budget and finding the time to dedicate to its cultivation. Luckily, there are simple and effective ways you can use to expand your marketing strategy without breaking the bank. Bring...

Brochures 101: Tips for your next trifold

Brochures 101: Tips for your next trifold

Brochures are a staple in the business toolkit. When you need communicate specific and detailed information with clients, the trifold brochure is a go-to. Its folded design can create natural breaks, making it easy to organize material clearly for the reader. White...

What you need to know about variable data

What you need to know about variable data

A direct mail piece is an effective way to reach your customers, putting your brand directly in their hands and engaging them with content that targets them. Variable Data Printing (VDP) allows you to carefully craft your printed pieces to speak directly to your...

Making the most of window clings and perfs

Making the most of window clings and perfs

Your business is known for its great deals and product lines, but your storefront is dreary and unappealing. With zero curb appeal, people will walk right past. How do you spruce up the outside of your store without a costly renovation? You get creative with window...

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