Banners 101

Banners 101

If the primary goal of a banner is to grab the viewer’s attention and communicate a message, the banner should be readable and visually attractive. Here are some tips to maximize a banner’s effectiveness: Start with our banner blogs We have two helpful blogs...

Should you subset or embed?

Should you subset or embed? When creating a pdf (portable document file) you may have noticed the option to subset fonts. Maybe you’re wondering what subsetting is and/or if you should do it? Basically, you have two options—either full font embedding or subset font...