by Jolene Campbell | Marketing
Whether you have a little extra time on your hands or you’re restarting your business after the COVID-19 shutdown, now is the time to catch up on a little reading. The world has drastically changed over the past several months, so here are a few marketing books that...
by Jolene Campbell | Marketing, Tips
One of the first things companies large and small do when a financial crisis hits is start slashing marketing budgets. Decreased revenue means decreased expenses, right? And marketing is often seen as at least a temporarily expendable “luxury.” While your customers...
by Jolene Campbell | Marketing, Tips
The holidays are a great time for your business to connect with consumers, but holiday marketing campaigns take lots of planning and analysis to get right. Here are some tips to help you take advantage of the holiday season in your next campaign. Plan your holiday...
by Jolene Campbell | Marketing
This summer, we’ve reviewed our favorite graphic design and web design books for 2019. Today we’re going to tackle a new genre for our reading list – marketing books: Hooked: How to Build Habit-Forming Products Nir Eyal asks the question: “How do successful...
by Jolene Campbell | Marketing, Tips
Social media gives you the opportunity to differentiate yourself from your competitors in the most cost-effective way possible. Unfortunately, launching a successful campaign for your business can be overwhelming, especially if you don’t know where to start. We’ve...
