It is often the challenge of the small business to achieve similar results with fewer resources. Just because your marketing budget can’t compete with a larger corporation doesn’t mean you have to sacrifice quality. Here’s a helpful list of free online tools for...
As a small business, marketing often sinks on the priority list when it comes to budget and finding the time to dedicate to its cultivation. Luckily, there are simple and effective ways you can use to expand your marketing strategy without breaking the bank. Bring...
If the imagery you’re using on your website or your marketing collateral seems fake, your brand’s reputation could be at risk. Here are some strategies for finding images that won’t ruin your marketing efforts. Authenticity matters Images should reinforce your brand’s...
Given the frequency technologies and software are developed, it can be overwhelming keeping up. That's where self-paced online learning comes in. From social media marketing to content and blogging to graphic and website design, there’s a wealth of free online courses...
Choosing colors for your design can be overwhelming. From bold and bright to alternative neutrals, you’re guaranteed to find the perfect palette for your project in 2018. These are the color combinations and trends you can expect to see: Pantone’s color of the year:...
For many of us, April is a time of starting fresh and shaking off the winter blues by cleaning the house. Why not use that same approach to spruce up your business marketing strategy? The marketing and advertising classes we took in college taught us about reach and...
As the saying goes, you don’t get a second chance to make a first impression. In many cases, design is the first impression many prospective clients have of your business. Having an effective design can help attract customers, and make them feel more comfortable and...
A personalized URL, or PURL, is a special URL with a customer's first and last name attached to your domain name. PURLs are also known for having personalized landing pages where targeted customers are greeted by their name. For example, the PURL for John Doe might be...
When it comes to color in marketing and branding there are just about as many opinions about which hues customers relate to emotionally as there are options in a crayon box. It's true that color is based on personal experience but there is a great amount of research...
