by West Press | Marketing, Services, Tips, Updates
West Press is open and here to help you tackle new challenges as they arise. Marketing communications may be different in today’s landscape but it’s essential for businesses to keep customers, employees and other stakeholders informed. We’re here to help you...
by Jolene Campbell | Tips
With headlines about the novel coronavirus (COVID-19) dominating the news, it might seem as if it’s too late to protect your small business. That could not be further from the truth. Here are a few tips to remember while balancing the need to stay in business and...
by Jolene Campbell | Tips
Small businesses can rejoice: You don’t need a massive Facebook marketing budget to make waves. Even if you only serve a local or regional market with your small business, Facebook is a solid channel for reaching a much larger audience to grab market share (and...
by Jolene Campbell | Marketing, Tips
In Part 1, we covered defining your audience and started discussing choosing the right platform with Facebook and Instagram. Let’s dive into more social media platforms with Part 2 of social media marketing tips to grow your business: LinkedIn: LinkedIn, with...
by Jolene Campbell | Marketing, Tips
When it comes to marketing your small business, few other channels are more effective — in terms of time and money — than social media. According to a Small Business Association (SBA) survey, almost 90% of marketers say their social marketing efforts have increased...
