Small businesses can rejoice: You don’t need a massive Facebook marketing budget to make waves. Even if you only serve a local or regional market with your small business, Facebook is a solid channel for reaching a much larger audience to grab market share (and...
If you’re interested in a way to reach potential or existing customers, newsletters are an ideal way of sharing current news, tips, products or services to a large audience. Through either print or email format, you can achieve your major business goals with a...
A retractable banner is essential for advertising your business at an event or trade show. Also known as a banner stand, a roll-up banner and a pull-up banner, this tool can be effective on a showroom floor to highlight a new product or convey a message since they can...
Organization is key to your success as a graphic designer and it’s vital to have a solid framework for finding and managing your files across dozens of projects. However, like people organize their homes in many ways, they have the same number of ways of organizing...
If you think direct mail marketing is a thing of the past, think again. The role of direct mail marketing is still an essential — and cost-effective — part of a marketing campaign and plays an important role in attracting and retaining your customers. Marketers are...
To say that designers come in all shapes and sizes actually isn't far off the mark. Thanks to technology, there is a wide range of design-related roles and a number of different responsibilities encompassed by the umbrella — and rather broad and vague — term...
As the temperatures climb, the more of a challenge it becomes to keep your employees inspired and energetic. Implementing new practices over the summer can actually increase productivity throughout the year and keep your staff from mentally checking out to a tropical...
The primary objective when it comes to an online form is to get the user to fill it out and hit the submit button. If the user finds the form too overwhelming or complicated, chances are good that they will stop when they become frustrated and not complete the task....
Regardless of the type of design project - be it graphic design or web design - there are some simple steps to follow to ensure a better - and happier - end result for all parties involved. Be prepared and know what you want. Unfortunately, designers haven't figured...
