by Jolene Campbell | Marketing, Tips
One mistake businesses often make is overlooking their existing customers in their quest to acquire new ones. Such an oversight can lead your current customers to the competition. While obtaining new customers should always be a priority, it’s the savvy business that...
by Jolene Campbell | Marketing, Tips
As a small business, marketing often sinks on the priority list when it comes to budget and finding the time to dedicate to its cultivation. Luckily, there are simple and effective ways you can use to expand your marketing strategy without breaking the bank. Bring...
by Jolene Campbell | Marketing, Tips
Social media platforms are a great tool to help customers find your business and learn about your products. However, an engaging and interesting presence still takes a strategy. If you’re just throwing out random content without a plan or posting sparsely and...
by Jolene Campbell | Marketing, Tips
Find what sets you apart: What makes your company unique? Customers want to know if you have the service or solution they are looking for. Having great testimonials and a mission statement is good but customers are in search of answers. If they think your company can...
