Using color advertising is a great way to attract — or repel — an audience. Since we’re all in this to be successful, let’s concentrate on ways to appeal to potential customers. Anyone can just slap a color on a printed or online ad and be done with it. The simplest...
The primary objective when it comes to an online form is to get the user to fill it out and hit the submit button. If the user finds the form too overwhelming or complicated, chances are good that they will stop when they become frustrated and not complete the task....
Marketing tactics, like people (and customers for that matter), can be fickle. People respond emotionally. Each person responds differently and they have unique prejudices, perceptions and experiences. Unfortunately, marketing is not an exact science. There’s no...
