In today’s digital world, graphic designers can be more distanced from the printing process. To bridge that gap West Press is thrilled to host an upcoming free workshop in partnership with the AIGA Arizona. The outcome will be beneficial to all; print designers, printers, and clients!

Tricks & Treats for Designing for Print

Free and fun workshop for graphic designers at West Press with AIGA Arizona. What to expect:

  • Behind-the-scenes benefits of offset and digital presses to make your designs stand out!

  • Demonstration of specialty letterpress capabilities and with a special take home item.

  • Setting up your design files for success – saving time and money means more treats for you.

Light snacks and refreshments!

Thursday October 26th 2017
West Press, 1663 W. Grant Rd., Tucson, AZ 85745

6:00 pm: Interactive West Press Workshop Tour Begins
7:30 pm: Creative networking at Dragoon Brewery

Free to attend. RSVP by October 20th: http://bit.ly/WestPressWorkshop

Challenges Graphic Designers are Facing…

There are many designers today that are creative, but haven’t been exposed to the printing process. Designers are expected to come up with creative concepts 24-7, be proficient in the creative suite and know how to set-up files properly for the printer. The more accurately they set up their files, the quicker the printing process will be. This saves time and money which makes the client very happy! At the workshop we’ll be discussing how to set-up your files perfectly for print.

Touring a full-service commercial printer in person gives a designer a leg-up over other designers. West Press has 6-color offset presses, digital presses, large format printers, letterpress capabilities and more. By fully understanding the printer’s capabilities – you will be more capable of suggesting solutions for your clients next project.

An exciting benefit of partnering with a local commercial printer versus an online printer is being able to work face-to-face with an Account Executive. They are experts at knowing which format sizes could help save money, which papers are best suited, and any other finishing techniques to make the piece really stand out. Designers love paper and can be overwhelmed by the plethora of options. Commercial printers like West Press have very beneficial relationships with the paper companies. They have a library of paper swatches that anyone is welcome to see. The paper rep stops in almost every day and is extremely knowledgeable.

West Press Tucson Print Logo

Established in 1991 West Press is a state-of-the-art print and marketing communications provider. As an employee-owned company. West Press serves customers nationwide and is the recipient of many industry awards for printing and design. West Press is open Monday through Friday 8am – 5pm. 520-624-4939, westpress.com

AIGA Arizona Logo Graphic Design Association in Arizona

The AIGA is the professional association for design with over 25,000 design advocates worldwide. Formed in 1989, AIGA Arizona chapter provides events and community for those interested in graphic design, interactive design, illustration, visual design and communication. arizona.aiga.org

If you would like more information about this topic, please contact Julie Bonner at 520.624.4939 or julie@westpress.com