We recently wrote about the importance of sending direct mail pieces to your customers – those you have and ones you would like to get. One thing we didn’t discuss was choosing the right font for those mailers, including newsletters. While you should be more familiar...
Everyone wants to get their job done right the first time. Errors cause delays, frustration and, sometimes, they impact a business’ bottom line. Graphic designers know this all too well. Their checklists involve much more than creating engaging projects on deadline....
One of the biggest trends revealed in Shopify’s recently released Future of Ecommerce Report was the fact that digital advertising is becoming more costly and less lucrative. With laws that limit marketers’ ability to target ads and consumers who are better at...
Graphic design is about much more than “making things pretty.” In fact, we would advise against saying that to a designer. You won’t like the reaction. Graphic design is an art that takes creativity and imagination. It requires years for design professionals to hone...
Proper care and feeding of a graphic designer are key to a successful relationship. Designers live in a different world than most of us; they see things we don’t. They are important marketing partners and their role is vital to your success. With that in mind, here...
Using color advertising is a great way to attract — or repel — an audience. Since we’re all in this to be successful, let’s concentrate on ways to appeal to potential customers. Anyone can just slap a color on a printed or online ad and be done with it. The simplest...
For 2020, we have compiled a list of inspiring blogs in the graphic design, marketing and small business world. Enjoy! Graphic design blogs Creative Bloq specializes in tutorials, product reviews, buying guides, design inspiration and the latest news. Whether you...
As a designer or marketer, it’s essential that you can distinguish between the features of raster and vector images. Rasters are used typically in photography and on websites, while vector graphics are heavily used in branding and logos. What are raster graphics?...
We had fun compiling this last year so we thought we’d pull together a new summer reading list of great graphic design books for 2019. Enjoy! A Smile in the Mind: Witty Thinking in Graphic Design The examples Beryl McAlhone and David Stuart use in this playful book...
