by Jolene Campbell | Graphic Design, Marketing, Tips
In the business world, your card is your signature and should be as unique as you. Your business card is also a great way to differentiate yourself and elevate your business above your competitors. The last thing you want is a cookie-cutter look. With a few easy...
by Jolene Campbell | Graphic Design
Branding: In Five and a Half Steps Michael Johnson’s book is the ultimate step-by-step visual guide to creating a successful brand identity. He breaks down everyday brands into their basic components and examines hidden elements that make them successful. How to be a...
by Jolene Campbell | Graphic Design, Marketing, Tips
How does one get more out of — or tap into — his or her creative side? Each person is different but we’ve found these elements are crucial to getting those creative juices flowing: Knowledge: The first ingredient for creativity is knowledge. The more you know, the...
by Jolene Campbell | Graphic Design, Marketing, Tips
Organization is key to your success as a graphic designer and it’s vital to have a solid framework for finding and managing your files across dozens of projects. However, like people organize their homes in many ways, they have the same number of ways of organizing...
by Jolene Campbell | Graphic Design, Tips
Choosing colors for your design can be overwhelming. From bold and bright to alternative neutrals, you’re guaranteed to find the perfect palette for your project in 2018. These are the color combinations and trends you can expect to see: Pantone’s color of the year:...
by Jolene Campbell | Graphic Design, Marketing, Tips
From your website to your social media to your print collateral, engaging visuals are essential. The images you pick convey your marketing message or mood for your brand. Remember: You’re creating a visual narrative with the images you select so what story are your...
