by Jolene Campbell | Graphic Design, Marketing, Tips, Web Design & SEO
It’s always a good idea to stay informed and on top of your game, no matter your industry focus. For creatives, another element is finding inspiration. We’ve put together a section of valuable blogs worth following in 2019. For Designers Looking for daily visual...
by Jolene Campbell | Graphic Design, Tips
We love design tricks that look complicated but are actually a piece of cake to create! Add emphasis and personality to your titles with our simple clipping mask tutorial that shows you how to create patterned type in just three easy steps. All you need is Adobe...
by Jolene Campbell | Graphic Design, Marketing, Tips
PDF stands for Portable Document Format. It is a file format that aims to accurately represent a document onscreen regardless of which computer system the file is viewed on. PDF is widely used in the printing industry and West Press prefers high-resolution Adobe PDF...
by Jolene Campbell | Graphic Design, Marketing, Tips
If the imagery you’re using on your website or your marketing collateral seems fake, your brand’s reputation could be at risk. Here are some strategies for finding images that won’t ruin your marketing efforts. Authenticity matters Images should reinforce your brand’s...
by Jolene Campbell | Graphic Design, Marketing, Services, Tips
While often a go-to piece of business collateral, the pocket folder is often overlooked as a vehicle to let your branding and marketing message shine. Unique enhancements Stitch in a booklet: Rather than have a piece of marketing collateral tucked loosely into a...
by Jolene Campbell | Graphic Design, Marketing, Services, Tips
Embossing is raising the surface of your design so it has some depth. Embossing is done by pressing a sheet of paper into a “female” die with a design engraved or etched into it. This is usually done with a “male” counterpart underneath the paper so the paper is...
