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Give thought to fonts when putting together direct mail pieces

Give thought to fonts when putting together direct mail pieces

by Jolene Campbell | Graphic Design, Tips

We recently wrote about the importance of sending direct mail pieces to your customers – those you have and ones you would like to get. One thing we didn’t discuss was choosing the right font for those mailers, including newsletters. While you should be more familiar...
Five things designers must do to make files print-ready

Five things designers must do to make files print-ready

by Jolene Campbell | Graphic Design, Services, Tips

Everyone wants to get their job done right the first time. Errors cause delays, frustration and, sometimes, they impact a business’ bottom line. Graphic designers know this all too well. Their checklists involve much more than creating engaging projects on deadline....
A few thoughts to ponder when considering color in your print materials

A few thoughts to ponder when considering color in your print materials

by Jolene Campbell | Graphic Design, Services, Tips

One of the biggest trends revealed in Shopify’s recently released Future of Ecommerce Report was the fact that digital advertising is becoming more costly and less lucrative. With laws that limit marketers’ ability to target ads and consumers who are better at...
Set your designs on these books if you want to learn or create

Set your designs on these books if you want to learn or create

by Jolene Campbell | Graphic Design

Graphic design is about much more than “making things pretty.” In fact, we would advise against saying that to a designer. You won’t like the reaction. Graphic design is an art that takes creativity and imagination. It requires years for design professionals to hone...
Follow these tips if you have designs on success

Follow these tips if you have designs on success

by Jolene Campbell | Graphic Design

Proper care and feeding of a graphic designer are key to a successful relationship. Designers live in a different world than most of us; they see things we don’t. They are important marketing partners and their role is vital to your success. With that in mind, here...
Color yourself informed after reading this

Color yourself informed after reading this

by Jolene Campbell | Graphic Design, Marketing, Tips

Using color advertising is a great way to attract — or repel — an audience. Since we’re all in this to be successful, let’s concentrate on ways to appeal to potential customers. Anyone can just slap a color on a printed or online ad and be done with it. The simplest...
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