Why Your Logo Needs to Be a Vector

Why Your Logo Needs to Be a Vector

As a designer or marketer, it’s essential that you can distinguish between the features of raster and vector images. Rasters are used typically in photography and on websites, while vector graphics are heavily used in branding and logos. What are raster graphics?...
Five tips to planning a powerful presentation

Five tips to planning a powerful presentation

There are 3 P’s you should follow to create a powerful presentation: prepare, plan and practice. The 3 P’s will ensure the presentation is catered to the audience’s needs and compiled in a way that is captivating. Know your audience. Understand how your topic is...
How to Thrive on Change

How to Thrive on Change

There’s a Mahatma Gandhi quote that goes “Be the change that you want to see in the world.” When it comes to the business world, you have to learn to thrive on change if you want to survive…and succeed. New technologies — such as robotics, automation and AI...
What you need to know about variable data

What you need to know about variable data

A direct mail piece is an effective way to reach your customers, putting your brand directly in their hands and engaging them with content that targets them. Variable Data Printing (VDP) allows you to carefully craft your printed pieces to speak directly to your...