by Jolene Campbell | Marketing, Tips
You have carefully assembled your next email newsletter with loads of great content — promoted your new service, driven traffic to your landing page and even included a promotional offer. Your work is done and all you have to hit is the send button, right? Not so...
by Jolene Campbell | Marketing, Tips
As a small business, marketing often sinks on the priority list when it comes to budget and finding the time to dedicate to its cultivation. Luckily, there are simple and effective ways you can use to expand your marketing strategy without breaking the bank. Bring...
by Jolene Campbell | Graphic Design, Marketing, Tips
PDF stands for Portable Document Format. It is a file format that aims to accurately represent a document onscreen regardless of which computer system the file is viewed on. PDF is widely used in the printing industry and West Press prefers high-resolution Adobe PDF...
by Jolene Campbell | Marketing, Tips
Social media platforms are a great tool to help customers find your business and learn about your products. However, an engaging and interesting presence still takes a strategy. If you’re just throwing out random content without a plan or posting sparsely and...
by Jolene Campbell | Graphic Design, Marketing, Tips
If the imagery you’re using on your website or your marketing collateral seems fake, your brand’s reputation could be at risk. Here are some strategies for finding images that won’t ruin your marketing efforts. Authenticity matters Images should reinforce your brand’s...
by Jolene Campbell | Graphic Design, Marketing, Services, Tips
While often a go-to piece of business collateral, the pocket folder is often overlooked as a vehicle to let your branding and marketing message shine. Unique enhancements Stitch in a booklet: Rather than have a piece of marketing collateral tucked loosely into a...
by Jolene Campbell | Graphic Design, Marketing, Services, Tips
Embossing is raising the surface of your design so it has some depth. Embossing is done by pressing a sheet of paper into a “female” die with a design engraved or etched into it. This is usually done with a “male” counterpart underneath the paper so the paper is...
by Jolene Campbell | Graphic Design, Marketing, Services, Tips
Foil stamping is a process that uses a die that has been engraved with an image of the desired design to be stamped. The die comes in contact with the foil and transfers a thin layer of the film onto the surface. As the die is heated, the adhesive on the back of the...
by Jolene Campbell | Graphic Design, Marketing, Services, Tips
Ask yourself: How many times has your audience seen the same old rectangular flyer, folder or business card? The shape of your print marketing collateral is one aspect of design and branding that is often overlooked when brainstorming for ideas. Designers often make...
by Jolene Campbell | Graphic Design, Marketing, Tips
Given the frequency technologies and software are developed, it can be overwhelming keeping up. That’s where self-paced online learning comes in. From social media marketing to content and blogging to graphic and website design, there’s a wealth of free online...
