by Jolene Campbell | Tips
Raster images and vector graphics are terms that get tossed around a lot among graphic designers and commercial printers. So what are they and which should you use in your upcoming project? Raster images are made of pixels or tiny dots that use color and tone....
by Jolene Campbell | Tips
Trade show booths can be a great investment. They give you a chance to interact with your customers and make new connections. But you first need to make sure that you’re prepared for your audience. Existing customers have an image of your business that you need to...
by Jolene Campbell | Graphic Design, Tips
We recently wrote about the importance of sending direct mail pieces to your customers – those you have and ones you would like to get. One thing we didn’t discuss was choosing the right font for those mailers, including newsletters. While you should be more familiar...
by Jolene Campbell | Services, Tips
Looking for promotional items that will impress your customers in 2023? Consider these ideas for a little inspiration. Campfire mug This isn’t just any coffee mug. This beauty, sometimes even made of stainless steel, is perfect for sitting fireside while enjoying a...
by Jolene Campbell | Tips
Our digital world demands new ways to make connections with existing or potential customers. People are impressed when they see that you’re trying unique methods to market your business. Sometimes, they also embrace more traditional approaches. One of those is the...
by Jolene Campbell | Marketing, Services, Tips
Looking for a way to personalize content for your customers? Then PURLs are definitely for you. PURLs (Personalized URLs) allow you to create contact-specific URLs to help drive offline activity online as part of a marketing campaign. You can easily include a...
by Jolene Campbell | Marketing, Tips
As we’ve discussed, printed pieces should always have a spot in your marketing plan. Plenty of people still like to hold things in their hands and check them out at their convenience. Newsletters can be an attractive and informative way to meet those needs. Still on...
by Jolene Campbell | Mailing, Marketing, Tips
Direct mail still works. Check your mailbox for daily evidence. The big question is what should your business do to ensure that its mail campaigns work. Return on investment is critical to companies of all sizes. The time and money you spend on marketing should create...
by Jolene Campbell | Tips
It’s time for another commercial printing quiz. How did you fare the last time we posted a quiz? If you did well, congratulations! If not, here’s a chance to improve. Let’s get on with it. 1. Perfect binding is just right for what kind of print job? A. A small...
by Jolene Campbell | Marketing, Tips
A logo is vital to your small business. Good ones grab customers’ attention and invite them to try your products or services. Bad or otherwise ineffective ones can drive them away. (Maybe there’s more than one reason why Bing has never competed with Google.) We all...
