by Jolene Campbell | Graphic Design
Branding: In Five and a Half Steps Michael Johnson’s book is the ultimate step-by-step visual guide to creating a successful brand identity. He breaks down everyday brands into their basic components and examines hidden elements that make them successful. How to be a...
by Jolene Campbell | Services, Tips
The way we communicate is what’s on trend for 2018 in large format. History Walls History walls take many forms and focus on your brand’s story and the company’s growth: Chronological order Story-based approach A mural instead of words to give a picturesque setting to...
by Jolene Campbell | Services, Tips
A retractable banner is essential for advertising your business at an event or trade show. Also known as a banner stand, a roll-up banner and a pull-up banner, this tool can be effective on a showroom floor to highlight a new product or convey a message since they can...
by Jolene Campbell | Services, Tips
Your business is known for its great deals and product lines, but your storefront is dreary and unappealing. With zero curb appeal, people will walk right past. How do you spruce up the outside of your store without a costly renovation? You get creative with window...
by Jolene Campbell | Services, Tips
If the primary goal of a banner is to grab the viewer’s attention and communicate a message, the banner should be readable and visually attractive. Here are some tips to maximize a banner’s effectiveness: Start with our banner blogs We have two helpful blogs...
by Jolene Campbell | Tips, Web Design & SEO
From typos and weak content to cluttered pages and poor navigation, there are a lot of pitfalls you can fall prey to when creating your website. Don’t hurt your site’s overall engagement by making these web design mistakes: Your site isn’t optimized for mobile devices...
by Jolene Campbell | Tips, Web Design & SEO
Your website is often a customer’s introduction to your business, so it’s essential to make a good impression. True, a redesign is an expense and can be time-consuming but it’s also your primary online marketing tool. It’s vital to keep your website fresh, up-to-date...
by Jolene Campbell | Tips, Web Design & SEO
A landing page is the page a visitor arrives at on your website after clicking an ad. A good landing page is informative but to-the-point, goal-driven but not pushy. It clearly conveys an offer, quickly communicates its benefits and causes users to contact your...
by Jolene Campbell | Tips, Web Design & SEO
Today, more than half of the world’s Internet traffic comes from mobile devices. If your company doesn’t have a site compatible with mobile devices, it’s likely that you’re losing a number of potential customers. Mobile visitors want to see a...
by Jolene Campbell | Marketing, Tips
We’ve all been there. That frustration you feel when you’re expected to come up with a brilliant new idea, but no matter how much you stare at your laptop, all you’re drawing is a blank. “But I’m not creative,” you tell yourself. Luckily, that’s where you’re...
