by Jolene Campbell | Marketing, Tips
Ever feel as if your business’ blog is falling flat? You deserve credit for having one in the first place but you obviously need it to be effective and worth your time. A good blog can be the gateway to your goods and services, not to mention fantastic social media...
by Jolene Campbell | Marketing, Tips
In our last blog, we wrote about the importance of incorporating video in your business’ marketing plans. Now, for the next step: What types of content will resonate best with your customers? Offer a peek behind the scenes Does your restaurant have a special dish that...
by Jolene Campbell | Marketing, Tips
While marketing budgets are getting tight, we all still must let our customers know we’re there to serve them. That means we have to be willing to spend money but we also must be extra careful with every dollar to ensure we’re getting the best return on our...
by Jolene Campbell | Marketing, Tips
People toss around the term “brand” all the time without knowing what it means. It’s more than your logo, your packaging or even your product. Yes, those are all elements but what are the most important things to consider when sizing up your brand? It can seem...
by Jolene Campbell | Tips
Whether your small business is new or established, earning and maintaining customer loyalty is the key to success. Trust is the basis for long-term relationships; just ask the business owner who has been around for decades. Even if you think you’re doing all you can...
by Jolene Campbell | Tips
We all know time is money. But do we ever think about how tough it is to buy time? Not easy, right? There are shortcuts we can take to make a little more time for ourselves, but those solutions sometimes turn out to be harmful long-term. We can’t take the easiest way...
by Jolene Campbell | Services, Tips
The report of print marketing’s death was an exaggeration. It’s more than a paraphrase of Mark Twain; it’s the truth, especially in 2021. While we live in a digital world, there are many advantages to putting your business’ messages in print. As we all get ready to...
by Jolene Campbell | Marketing, Tips
“Should auld acquaintance be forgot,And never brought to mind?Should auld acquaintance be forgot,And auld lang syne?” Scotsman Robert Burns could have been writing about 2020 when he penned the poem that became the lyrics to “Auld Lang Syne” in 1788. Last year was one...
by Jolene Campbell | Tips
LinkedIn is all business and that’s why yours has to be represented there. While other social media outlets get more attention – many of us enjoy the personal nature of Instagram or varied conversations on Twitter – LinkedIn has attributes that make it the social site...
by Jolene Campbell | Tips
Few things can derail work productivity faster than stress. And few years have been more stressful than 2020 thanks to a confluence of a global pandemic, the election and greater-than-ever uncertainty about the future. Many of us are working from home, a mixture of...
