by Jolene Campbell | Services, Tips
The report of print marketing’s death was an exaggeration. It’s more than a paraphrase of Mark Twain; it’s the truth, especially in 2021. While we live in a digital world, there are many advantages to putting your business’ messages in print. As we all get ready to...
by Jolene Campbell | Marketing, Tips
“Should auld acquaintance be forgot,And never brought to mind?Should auld acquaintance be forgot,And auld lang syne?” Scotsman Robert Burns could have been writing about 2020 when he penned the poem that became the lyrics to “Auld Lang Syne” in 1788. Last year was one...
by Jolene Campbell | Tips
LinkedIn is all business and that’s why yours has to be represented there. While other social media outlets get more attention – many of us enjoy the personal nature of Instagram or varied conversations on Twitter – LinkedIn has attributes that make it the social site...
by Jolene Campbell | Tips
Few things can derail work productivity faster than stress. And few years have been more stressful than 2020 thanks to a confluence of a global pandemic, the election and greater-than-ever uncertainty about the future. Many of us are working from home, a mixture of...
by Jolene Campbell | Tips
With state and local restrictions on the size of indoor gatherings and people still working from home, many businesses won’t be holding traditional holiday parties this month. That doesn’t mean that your office should call it quits and start thinking about December...
by Jolene Campbell | Tips
Last week, we posed five questions that supervisors should answer to determine their effectiveness. This week, we turn the spotlight on employees who don’t necessarily have management duties, although bosses are still invited to join in. Can you truthfully answer...
by Jolene Campbell | Tips
We have all had good and bad bosses. Lucky employees have supervisors who care about their well-being and realize that happy people are usually good workers. Are you a good boss? If you can’t truthfully answer “yes” to all of these five questions, take time to do a...
by Jolene Campbell | Marketing, Tips
When the economy gets tough and budgets become tight, marketing is often among the first functions to face the axe. That action, of course, goes against the time-honored phrase “you have to spend money to make money.” Investments in marketing efforts are just that....
by Jolene Campbell | Marketing, Tips
We all want to look professional in our communications, whether they’re in print or digital format. Discerning audiences appreciate the effort that goes into well-crafted messages and presentations that keep the user in mind. Here’s a quick guide to ensure that your...
by Jolene Campbell | Mailing, Marketing, Tips
One of the more reliable ways to get your business’ message out to customers is through a direct mail marketing campaign. But before you just stick something in the mail and hope for the best, here are a few ideas to encourage success. Work with your printer early in...
