by Jolene Campbell | Marketing, Tips
The year is quickly flying past and the holidays will be here before we know it. If your business hasn’t started getting prepped for the holidays, it’s time to put together a marketing and sales plan. Here are a few things to keep in mind: Customers celebrate more...
by Jolene Campbell | Tips
We recently wrote about the importance of having a good onboarding program. But what happens when one of your employees leaves for another job? Losing an employee doesn’t have to be strictly negative. Take advantage of the opportunity to learn more about why members...
by Jolene Campbell | Tips
So, you’re hiring a new employee at your business. That’s great. Hopefully, this person will one day become a significant contributor to your success. But have you thought about how much your onboarding process can help inspire this new employee? According to a survey...
by Jolene Campbell | Tips
We all know employees like this: They have been with the company for years and know the business inside and out. Everyone in the building loves the employee and they give a great first impression on the phone and in person. Excellent customer service personnel can be...
by Jolene Campbell | Marketing, Tips
Owners of small businesses often can’t afford to take many chances. That especially applies to their marketing budgets, which are often put together on a shoestring. Here are a few tips that small business owners should keep in mind as they seek to get a good return...
by Jolene Campbell | Tips
Businesses of all sizes have high performers. It’s up to management to identify and retain them to ensure their organization’s success. Here are a few ideas to consider when your business wants to reward high achievers. (Because they’re the most obvious, we’re leaving...
by Jolene Campbell | Tips
We had so much fun last week that we’ve decided to extend our small business book club to include another three that should make their way into your library. Here are a bonus three suggestions that should improve your business’ prospects. “Drive: The Surprising Truth...
by Jolene Campbell | Tips
If you’re a small business owner or thinking about putting together a start-up, time spent with a good book can be invaluable. Allow us to offer a few suggestions that should help your prospects. “How to Win Friends and Influence People” (Dale Carnegie) 288 pages This...
by Jolene Campbell | Graphic Design
Graphic design is about much more than “making things pretty.” In fact, we would advise against saying that to a designer. You won’t like the reaction. Graphic design is an art that takes creativity and imagination. It requires years for design professionals to hone...
by Jolene Campbell | Tips
Any business’ mission statement needs to be more than words on paper. Missions and values need to be well-researched, attainable and a clear roadmap for employee behavior. So how can businesses large and small craft mission statements, with accompanying core values,...
