by Jolene Campbell | Tips
Clammy hands. Dry throat. Shaky voice. They’re all signs of a fear of public speaking. For many of us, speaking in public is as unappealing as anything. A recent study by the National Institutes of Mental Health found that 75 percent of Americans placed public...
by Jolene Campbell | Tips
One of the realities as we start 2022 is that many job interviews will continue to be conducted remotely. COVID fears and the rise of work-from-home positions make the technology a safer bet than traditional sit-down interviews. Here are a few ways to ensure that you...
by Jolene Campbell | Tips
With just a few days left in 2021, we hope small business owners already have their plans together for a successful 2022. The world changed this year and you can be sure more adjustments are coming in the New Year. Here’s a look into a cloudy crystal ball for a few...
by Jolene Campbell | Marketing, Tips
If you own or run a business, you have a brand. Hopefully, it’s a positive one that you work to maintain and not one born of negative customer experiences. Branding is the process of creating a strong, positive image of your company, products and services. It’s key to...
by Jolene Campbell | Marketing, Tips
Advertising money is necessary and precious. Most businesses can’t afford to see many ad campaigns flop. Return on investment is important, especially for small businesses. But how do you determine which types of advertising best suit your business? Here are a few...
by Jolene Campbell | Tips
Thanksgiving is almost here and it’s the perfect time to think about the things for which we should be grateful. That especially applies to small business owners and operators. Before you carve the turkey, take a few moments this season to be thankful for the people...
by Jolene Campbell | Tips
Hiring veterans is one of the smartest things any business could do. Regardless of your company’s size, there should be a place for men and women who have selflessly served our country. They bring innumerable great qualities to the workplace. Here are five of them:...
by Jolene Campbell | Tips
Halloween is almost here and it’s a good time for business owners to ask themselves an important question: Are we tricking or treating our customers? Give this checklist a look to see if you’re handing out licorice or full-sized candy bars. Trick: We do what we need...
by Jolene Campbell | Marketing, Tips
The year is quickly flying past and the holidays will be here before we know it. If your business hasn’t started getting prepped for the holidays, it’s time to put together a marketing and sales plan. Here are a few things to keep in mind: Customers celebrate more...
by Jolene Campbell | Tips
We recently wrote about the importance of having a good onboarding program. But what happens when one of your employees leaves for another job? Losing an employee doesn’t have to be strictly negative. Take advantage of the opportunity to learn more about why members...
