by Jolene Campbell | Tips
Any business’ mission statement needs to be more than words on paper. Missions and values need to be well-researched, attainable and a clear roadmap for employee behavior. So how can businesses large and small craft mission statements, with accompanying core values,...
by Jolene Campbell | Tips
After the past year-plus all of us have had, a summer vacation sounds pretty good. And with more and more people receiving vaccinations, the places we all want to see are quickly reopening. Some employers are even making it easier to take time off by relaxing...
by Jolene Campbell | Tips
Diversity is more than a buzzword, a concept that will surely burn out over time. Instead, it’s an approach the best employers are taking to make certain they answer challenges and thrive in the long run. When thinking about diversity, keep in mind that, while...
by Jolene Campbell | Tips
Some people are just born to sell. They’re good-looking, the breaks always go their way and they are always in the right place at the right time. At least it seems that way. Chances are, that co-worker or competitor has put in a lot of effort to be good at what he or...
by Jolene Campbell | Tips
A Gallup poll taken in January found that 56% of U.S. workers were “always” or “sometimes” working remotely. The percentage of workers clocking in from home hit a high of 70% last April. It’s safe to assume that many of those workers have...
by Jolene Campbell | Tips
So you’ve decided it’s time to rebrand your business. Out with the old, in with the new. Before you get started, here are a few steps to ensure that you’re ready to make small or big changes. Make a choice: Partial or total? This is the first question to answer. A...
by Jolene Campbell | Tips
Strong company culture is hard to find. It takes hard work and a willingness to adapt. The good news is that once you find the right ingredients, the end product is a workplace where people are happy, productive and feel appreciated. Here are a few things to act...
by Jolene Campbell | Tips
You may have reached a crossroads in your business’ life: Do we need an app or will a responsive website meet customers’ needs? Effort isn’t the question since apps and websites are easy to create. Apps and responsive websites also have many of the same options, such...
by Jolene Campbell | Marketing, Tips
Ever feel as if your business’ blog is falling flat? You deserve credit for having one in the first place but you obviously need it to be effective and worth your time. A good blog can be the gateway to your goods and services, not to mention fantastic social media...
by Jolene Campbell | Marketing, Tips
In our last blog, we wrote about the importance of incorporating video in your business’ marketing plans. Now, for the next step: What types of content will resonate best with your customers? Offer a peek behind the scenes Does your restaurant have a special dish that...
