by Jolene Campbell | Graphic Design
Proper care and feeding of a graphic designer are key to a successful relationship. Designers live in a different world than most of us; they see things we don’t. They are important marketing partners and their role is vital to your success. With that in mind, here...
by Jolene Campbell | Tips, Web Design & SEO
There’s no better time to rethink your website. With businesses reopening and customers ready to resume shopping, a nice new site that grabs attention will give you an advantage in your market. Here are five important rules to follow when starting or redesigning your...
by Jolene Campbell | Graphic Design, Marketing, Tips
Using color advertising is a great way to attract — or repel — an audience. Since we’re all in this to be successful, let’s concentrate on ways to appeal to potential customers. Anyone can just slap a color on a printed or online ad and be done with it. The simplest...
by Jolene Campbell | Tips
This year won’t go down in history as anyone’s favorite. Well, maybe if you enjoy being cooped up at home, having little social life and watching way too much TV. If that’s the case, 2020 has been your nirvana. But even the most introverted of introverts likes a...
by Jolene Campbell | Marketing
Whether you have a little extra time on your hands or you’re restarting your business after the COVID-19 shutdown, now is the time to catch up on a little reading. The world has drastically changed over the past several months, so here are a few marketing books that...
by Jolene Campbell | Tips
Have kids? If so, your work-from-home experience has been filled with ups and downs during the COVID-19 pandemic. Children can be fun but they can also be a distraction when you’re up against a deadline. With that in mind, think about these tips for times when the...
by Jolene Campbell | Tips
One word we haven’t been associating with the COVID-19 pandemic is “opportunity.” Recession, quarantine, masks, front-line workers, essential personnel…yeah, we use those terms all the time. But opportunity? That’s wishful thinking, right? We’re not trying to downplay...
by Jolene Campbell | Tips
Working from home sounds like a panacea for many people. No more waking up before sunrise, hurriedly fixing breakfast, getting dressed and fighting a commute to get to a crowded office in time for a long day. At the same time, working remotely isn’t a vacation. We all...
by Jolene Campbell | Tips
So you’ve been approved for your Paycheck Protection Program Loan and you’re looking good to meet payroll for the next couple of months. Congratulations. Your business deserves it. But what happens if your store or restaurant is closed and your employees don’t have...
by Jolene Campbell | Marketing, Tips
One of the first things companies large and small do when a financial crisis hits is start slashing marketing budgets. Decreased revenue means decreased expenses, right? And marketing is often seen as at least a temporarily expendable “luxury.” While your customers...
