QR codes have been around for two decades, but they didn’t capture much attention until the pandemic.
Brand owners and marketers chose to use them as a contactless way to do business. From adding them to product packaging to replacing physical menus, these codes are everywhere. What started as a contactless way to deliver information evolved into a direct-to-consumer communication channel. An estimated 11 million households scanned a QR code in 2020.
If your business isn’t using them, here are a few reasons why you should start.
Anyone with a smart phone can scan a QR code. That opens your goods or services to thousands if not millions of people from across the region or country. That’s good business.
They’re easily created
QR codes can be generated at no charge on sites including Flowcode and Scanova. You don’t need to be a techie to understand how everything works. The sites walk you through the process.
They’re simple to use
They’re popping up all over the place, even during TV ads. They can also be convenient to use as a bill payment method. People always have their smart phones on them so why not capture that waiting audience?
They’re multi-media superstars
Whether used on a direct mail piece, video, sign or trade-show banner, QR codes direct your customers to information that matters to them.
If return on investment measurement is important to you, then you should be using QR codes. Since they’re connected to websites, the codes give you real-time stats on how often they’re being used. Over time, you can make a decision about whether they’re driving business the way you envisioned. Chances are they will.
West Press’ talented staff is here to help you each step of the way — from graphic design to printing to mailing services to large format to website development. Contact West Press or your Account Executive at 520-624-4939 today.