Want to get more personal with your customers? Try variable data printing.
VDP allows for the personalization of every printed piece in a single print run. Names, messages, images and logos can be changed from one printed piece to the next without delaying the printing process, saving you money in the process. Studies have shown that personalized marketing pieces get higher response rates, anywhere between 20 and 40 percent.
How does it work?
Using the prospect or customer information that you already should have in your CRM tools, a digital printing press pulls the data and inserts the content into your template. Thousands of printed pieces can be tailored with content specific to each recipient in the amount of time that it would take to print an equal number of non-personalized pieces, a nice cost savings.
What are the benefits?
VDP provides the option of taking your data segmentation and applying it to various marketing strategies. By using custom QR codes or identification numbers, you can gain a convenient and reliable way of tracking results and gathering helpful information.
- reduces print runs through targeted communications,
- diminishes the need for further communications because of increased relevance,
- increases response rates of direct marketing campaigns,
- builds brand awareness,
- captures current sales opportunities,
- increases return on investment.
What are the best uses?
There are many ways to incorporate VDP into your printed pieces. Postcards, letters, invitations, catalogs, menus, invoices…the possibilities are almost limitless. All would benefit from the personal touch that VDP provides.
Give it a try and judge for yourself.
West Press is here to help you each step of the way when you want to integrate your print and online marketing efforts. Contact our office or your Account Executive at 520-624-4939 today.