Want to flag down a few customers? Then it’s pretty clear what type of banners your business should be using. Banners are an effective way to get noticed (even their second cousins, the clings). If you want a versatile eye-catcher that can be set up anywhere, a flag...
Promote your business with unique giveaways
Looking for promotional items that will impress your customers in 2023? Consider these ideas for a little inspiration. Campfire mug This isn’t just any coffee mug. This beauty, sometimes even made of stainless steel, is perfect for sitting fireside while enjoying a...
Using PURLs provides wisdom for and about your customers
Looking for a way to personalize content for your customers? Then PURLs are definitely for you. PURLs (Personalized URLs) allow you to create contact-specific URLs to help drive offline activity online as part of a marketing campaign. You can easily include a...
Commercial printers are partners on projects, price
When you work with a commercial printer, you get a collaborative team of experts who specialize in learning about your needs and tailoring a plan. It is important to trust the experts to help you make decisions and optimize project affordability. A commercial...
Don’t just cling to old ideas; think about window ads
It’s important for every business to be nimble these days. The world is constantly changing, affecting the way you grow your customer base. What are some of the best ways to get people in the door? Have you considered custom window clings? There are many reasons why...
Take our quick quiz to test your commercial printing knowledge
If you’re reading this, you probably know a bit about the commercial printing industry. But how much? Take our short quiz to get a good idea and maybe learn something in the process. True or false: Silver and black are the most commonly used colors in metallic inks. A...
Debossing and embossing give printed pieces fresh, contemporary feel
Want a printed product that doesn’t fall flat? Consider debossing or embossing your job. The power of touch is important in print marketing. Debossed or embossed printing both add unique textures that feel good in the readers’ hands. Both methods leave an impression...
Five things designers must do to make files print-ready
Graphic Design, Services, Tips
Everyone wants to get their job done right the first time. Errors cause delays, frustration and, sometimes, they impact a business’ bottom line. Graphic designers know this all too well. Their checklists involve much more than creating engaging projects on deadline....
A few thoughts to ponder when considering color in your print materials
Tips, Graphic Design, Services
One of the biggest trends revealed in Shopify’s recently released Future of Ecommerce Report was the fact that digital advertising is becoming more costly and less lucrative. With laws that limit marketers’ ability to target ads and consumers who are better at...