by West Press | Mailing, Services, Tips
The United States Post Office (USPS) will be closed on the following federal holiday dates for 2020. Mail will not be delivered to customers or accepted at any postal location on these days. Please remember to build extra time into your direct mail schedule around...
by Jolene Campbell | Marketing, Services, Tips
If you’re looking for ways to spread the word about your business that doesn’t involve buying ad space, media coverage could be the answer. Newspapers and magazines may be struggling financially these days, but coverage can still send customers your way. The trick is...
by Jolene Campbell | Marketing, Services, Tips
Using promotional items strategically — by building a campaign around them or matching the item to a theme of an event — can help you increase leads, sales, customer loyalty and brand awareness. If you’re interested in a great way to endear your brand to your...
by Jolene Campbell | Graphic Design, Marketing, Services, Tips
While often a go-to piece of business collateral, the pocket folder is often overlooked as a vehicle to let your branding and marketing message shine. Unique enhancements Stitch in a booklet: Rather than have a piece of marketing collateral tucked loosely into a...
by Jolene Campbell | Graphic Design, Marketing, Services, Tips
Embossing is raising the surface of your design so it has some depth. Embossing is done by pressing a sheet of paper into a “female” die with a design engraved or etched into it. This is usually done with a “male” counterpart underneath the paper so the paper is...
by Jolene Campbell | Graphic Design, Marketing, Services, Tips
Foil stamping is a process that uses a die that has been engraved with an image of the desired design to be stamped. The die comes in contact with the foil and transfers a thin layer of the film onto the surface. As the die is heated, the adhesive on the back of the...
