Chances are good that you go to the same person to cut your hair because that person knows your preferences and does good work. You probably have a favorite restaurant that produces quality meals and has excellent service. The same applies to commercial printing. When...
There’s a lot to think about when putting together a marketing piece that will be printed. What type of paper should we use? What’s the best paper weight for a business card? Do we go with coated or uncoated stock? All are valid questions. Here are a few...
The report of print marketing’s death was an exaggeration. It’s more than a paraphrase of Mark Twain; it’s the truth, especially in 2021. While we live in a digital world, there are many advantages to putting your business’ messages in print. As we all get ready to...
We live in a digital world. Information travels at the speed of light and any business that doesn’t keep up won’t experience success. With that being said, many traditional marketing vehicles still have their place in 2020. For many good reasons, the days of having a...
West Press is open and here to help you tackle new challenges as they arise. Marketing communications may be different in today’s landscape but it’s essential for businesses to keep customers, employees and other stakeholders informed. We’re here to help you...
The United States Post Office (USPS) will be closed on the following federal holiday dates for 2024. Mail will not be delivered to customers or accepted at any postal location on these days. Please remember to build extra time into your direct mail schedule around...
If you’re looking for ways to spread the word about your business that doesn’t involve buying ad space, media coverage could be the answer. Newspapers and magazines may be struggling financially these days, but coverage can still send customers your way. The trick is...
Using promotional items strategically — by building a campaign around them or matching the item to a theme of an event — can help you increase leads, sales, customer loyalty and brand awareness. If you’re interested in a great way to endear your brand to your...
While often a go-to piece of business collateral, the pocket folder is often overlooked as a vehicle to let your branding and marketing message shine. Unique enhancements Stitch in a booklet: Rather than have a piece of marketing collateral tucked loosely into a...
