Direct mail still works. Check your mailbox for daily evidence. The big question is what should your business do to ensure that its mail campaigns work. Return on investment is critical to companies of all sizes. The time and money you spend on marketing should create...
One of the more reliable ways to get your business’ message out to customers is through a direct mail marketing campaign. But before you just stick something in the mail and hope for the best, here are a few ideas to encourage success. Work with your printer early in...
The United States Post Office (USPS) will be closed on the following federal holiday dates for 2024. Mail will not be delivered to customers or accepted at any postal location on these days. Please remember to build extra time into your direct mail schedule around...
The Postal Regulatory Commission (PRC) approved price changes for Mailing Services products effective August 29, 2021. The First-Class Mail Forever stamp are now 58 cents. First Class Mail: Mail Type Old Rate New Rate Letters up to 1 oz $0.55 $0.58 Letters 1 oz to 2...
Dear Friend, For over 78 years Commercial Printers has served our customers with quality printing, great customer service at competitive prices. Wanting to continue this tradition in a changing marketplace, we have decided to join with West Press to form a stronger...
A personalized URL, or PURL, is a special URL with a customer's first and last name attached to your domain name. PURLs are also known for having personalized landing pages where targeted customers are greeted by their name. For example, the PURL for John Doe might be...
If you think direct mail marketing is a thing of the past, think again. The role of direct mail marketing is still an essential — and cost-effective — part of a marketing campaign and plays an important role in attracting and retaining your customers. Marketers are...
