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This could be the code that lifts your business

This could be the code that lifts your business

QR codes have been around for two decades, but they didn’t capture much attention until the pandemic. Brand owners and marketers chose to use them as a contactless way to do business. From adding them to product packaging to replacing physical menus, these codes are...

Let’s be direct: Mailers are still important

Let’s be direct: Mailers are still important

Direct mail still works. Check your mailbox for daily evidence. The big question is what should your business do to ensure that its mail campaigns work. Return on investment is critical to companies of all sizes. The time and money you spend on marketing should create...

Four things to ponder when evaluating your company logo

Four things to ponder when evaluating your company logo

A logo is vital to your small business. Good ones grab customers’ attention and invite them to try your products or services. Bad or otherwise ineffective ones can drive them away. (Maybe there’s more than one reason why Bing has never competed with Google.) We all...

Adapt these five habits of good content creators

Adapt these five habits of good content creators

For many years, content has been king or queen. Engaging with customers through social media, blogs, videos, newsletters and good ol’ tried-and-true mailed pieces and brochures are a priority if you want to grow your business. But what are some qualities that...

Three marketing books for your final getaway of the summer

Three marketing books for your final getaway of the summer

As we reach the final weeks of summer, is a beach or mountain getaway in your near future? Here are a few marketing books to add to your reading list. After all, learning never takes a holiday. Product-Led SEO By Eli Schwartz (262 pages) Product-Led SEO digs deep...

Is your trade show booth in need of a refresh?

Is your trade show booth in need of a refresh?

After two years of trade shows either going dark or being held remotely, our calendars are suddenly filling with these important opportunities to engage with customers in person. It’s probably been a while since you thought about your booth and ways you can make the...

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