by Jolene Campbell | Marketing, Tips
People toss around the term “brand” all the time without knowing what it means. It’s more than your logo, your packaging or even your product. Yes, those are all elements but what are the most important things to consider when sizing up your brand? It can seem...
by Jolene Campbell | Marketing, Tips
“Should auld acquaintance be forgot,And never brought to mind?Should auld acquaintance be forgot,And auld lang syne?” Scotsman Robert Burns could have been writing about 2020 when he penned the poem that became the lyrics to “Auld Lang Syne” in 1788. Last year was one...
by Jolene Campbell | Marketing, Tips
When the economy gets tough and budgets become tight, marketing is often among the first functions to face the axe. That action, of course, goes against the time-honored phrase “you have to spend money to make money.” Investments in marketing efforts are just that....
by Jolene Campbell | Marketing, Tips
We all want to look professional in our communications, whether they’re in print or digital format. Discerning audiences appreciate the effort that goes into well-crafted messages and presentations that keep the user in mind. Here’s a quick guide to ensure that your...
by Jolene Campbell | Mailing, Marketing, Tips
One of the more reliable ways to get your business’ message out to customers is through a direct mail marketing campaign. But before you just stick something in the mail and hope for the best, here are a few ideas to encourage success. Work with your printer early in...
by Jolene Campbell | Marketing, Tips
We all know about the benefits of “paying it forward.” But how many of us put that concept to use in the workforce? One of the best and most lasting ways is to serve as a mentor. Most of us owe at least a little of our workplace success to someone who took the time to...
