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Using PURLs provides wisdom for and about your customers

Using PURLs provides wisdom for and about your customers

by Jolene Campbell | Marketing, Services, Tips

Looking for a way to personalize content for your customers? Then PURLs are definitely for you. PURLs (Personalized URLs) allow you to create contact-specific URLs to help drive offline activity online as part of a marketing campaign. You can easily include a...
Read all about it! Your customers would appreciate a newsletter

Read all about it! Your customers would appreciate a newsletter

by Jolene Campbell | Marketing, Tips

As we’ve discussed, printed pieces should always have a spot in your marketing plan. Plenty of people still like to hold things in their hands and check them out at their convenience. Newsletters can be an attractive and informative way to meet those needs. Still on...
Let’s be direct: Mailers are still important

Let’s be direct: Mailers are still important

by Jolene Campbell | Mailing, Marketing, Tips

Direct mail still works. Check your mailbox for daily evidence. The big question is what should your business do to ensure that its mail campaigns work. Return on investment is critical to companies of all sizes. The time and money you spend on marketing should create...
Four things to ponder when evaluating your company logo

Four things to ponder when evaluating your company logo

by Jolene Campbell | Marketing, Tips

A logo is vital to your small business. Good ones grab customers’ attention and invite them to try your products or services. Bad or otherwise ineffective ones can drive them away. (Maybe there’s more than one reason why Bing has never competed with Google.) We all...
Adapt these five habits of good content creators

Adapt these five habits of good content creators

by Jolene Campbell | Marketing, Tips

For many years, content has been king or queen. Engaging with customers through social media, blogs, videos, newsletters and good ol’ tried-and-true mailed pieces and brochures are a priority if you want to grow your business. But what are some qualities that...
Don’t just cling to old ideas; think about window ads

Don’t just cling to old ideas; think about window ads

by Jolene Campbell | Marketing, Services

It’s important for every business to be nimble these days. The world is constantly changing, affecting the way you grow your customer base. What are some of the best ways to get people in the door? Have you considered custom window clings? There are many reasons why...
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Recent Posts

  • Make it your business to have a card that stands out
  • Using PURLs provides wisdom for and about your customers
  • Read all about it! Your customers would appreciate a newsletter
  • Let’s be direct: Mailers are still important
  • Pop quiz is a good opportunity to test your commercial printing knowledge

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Recent Posts

  • Make it your business to have a card that stands out January 24, 2023
  • Using PURLs provides wisdom for and about your customers December 30, 2022
  • Read all about it! Your customers would appreciate a newsletter December 13, 2022

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