QR codes have been around for two decades, but they didn’t capture much attention until the pandemic. Brand owners and marketers chose to use them as a contactless way to do business. From adding them to product packaging to replacing physical menus, these codes are...
Using PURLs provides wisdom for and about your customers
Looking for a way to personalize content for your customers? Then PURLs are definitely for you. PURLs (Personalized URLs) allow you to create contact-specific URLs to help drive offline activity online as part of a marketing campaign. You can easily include a...
Read all about it! Your customers would appreciate a newsletter
As we’ve discussed, printed pieces should always have a spot in your marketing plan. Plenty of people still like to hold things in their hands and check them out at their convenience. Newsletters can be an attractive and informative way to meet those needs. Still on...
Let’s be direct: Mailers are still important
Direct mail still works. Check your mailbox for daily evidence. The big question is what should your business do to ensure that its mail campaigns work. Return on investment is critical to companies of all sizes. The time and money you spend on marketing should create...
Four things to ponder when evaluating your company logo
A logo is vital to your small business. Good ones grab customers’ attention and invite them to try your products or services. Bad or otherwise ineffective ones can drive them away. (Maybe there’s more than one reason why Bing has never competed with Google.) We all...
Adapt these five habits of good content creators
For many years, content has been king or queen. Engaging with customers through social media, blogs, videos, newsletters and good ol’ tried-and-true mailed pieces and brochures are a priority if you want to grow your business. But what are some qualities that...
Don’t just cling to old ideas; think about window ads
It’s important for every business to be nimble these days. The world is constantly changing, affecting the way you grow your customer base. What are some of the best ways to get people in the door? Have you considered custom window clings? There are many reasons why...
Three marketing books for your final getaway of the summer
As we reach the final weeks of summer, is a beach or mountain getaway in your near future? Here are a few marketing books to add to your reading list. After all, learning never takes a holiday. Product-Led SEO By Eli Schwartz (262 pages) Product-Led SEO digs deep...
Is your trade show booth in need of a refresh?
After two years of trade shows either going dark or being held remotely, our calendars are suddenly filling with these important opportunities to engage with customers in person. It’s probably been a while since you thought about your booth and ways you can make the...