by Jolene Campbell | Marketing, Tips
If you own or run a business, you have a brand. Hopefully, it’s a positive one that you work to maintain and not one born of negative customer experiences. Branding is the process of creating a strong, positive image of your company, products and services. It’s key to...
by Jolene Campbell | Marketing, Tips
Advertising money is necessary and precious. Most businesses can’t afford to see many ad campaigns flop. Return on investment is important, especially for small businesses. But how do you determine which types of advertising best suit your business? Here are a few...
by Jolene Campbell | Marketing, Tips
The year is quickly flying past and the holidays will be here before we know it. If your business hasn’t started getting prepped for the holidays, it’s time to put together a marketing and sales plan. Here are a few things to keep in mind: Customers celebrate more...
by Jolene Campbell | Marketing, Tips
Owners of small businesses often can’t afford to take many chances. That especially applies to their marketing budgets, which are often put together on a shoestring. Here are a few tips that small business owners should keep in mind as they seek to get a good return...
by Jolene Campbell | Marketing, Tips
Ever feel as if your business’ blog is falling flat? You deserve credit for having one in the first place but you obviously need it to be effective and worth your time. A good blog can be the gateway to your goods and services, not to mention fantastic social media...
by Jolene Campbell | Marketing, Tips
In our last blog, we wrote about the importance of incorporating video in your business’ marketing plans. Now, for the next step: What types of content will resonate best with your customers? Offer a peek behind the scenes Does your restaurant have a special dish that...
