by Jolene Campbell | Marketing, Tips
Ever feel as if your business’ blog is falling flat? You deserve credit for having one in the first place but you obviously need it to be effective and worth your time. A good blog can be the gateway to your goods and services, not to mention fantastic social media...
by Jolene Campbell | Marketing, Tips
In our last blog, we wrote about the importance of incorporating video in your business’ marketing plans. Now, for the next step: What types of content will resonate best with your customers? Offer a peek behind the scenes Does your restaurant have a special dish that...
by Jolene Campbell | Marketing, Tips
While marketing budgets are getting tight, we all still must let our customers know we’re there to serve them. That means we have to be willing to spend money but we also must be extra careful with every dollar to ensure we’re getting the best return on our...
by Jolene Campbell | Marketing, Tips
People toss around the term “brand” all the time without knowing what it means. It’s more than your logo, your packaging or even your product. Yes, those are all elements but what are the most important things to consider when sizing up your brand? It can seem...
by Jolene Campbell | Marketing, Tips
“Should auld acquaintance be forgot,And never brought to mind?Should auld acquaintance be forgot,And auld lang syne?” Scotsman Robert Burns could have been writing about 2020 when he penned the poem that became the lyrics to “Auld Lang Syne” in 1788. Last year was one...
by Jolene Campbell | Marketing, Tips
When the economy gets tough and budgets become tight, marketing is often among the first functions to face the axe. That action, of course, goes against the time-honored phrase “you have to spend money to make money.” Investments in marketing efforts are just that....
