As we’ve discussed, printed pieces should always have a spot in your marketing plan. Plenty of people still like to hold things in their hands and check them out at their convenience. Newsletters can be an attractive and informative way to meet those needs.
Still on the fence about starting a newsletter? Read on for a little inspiration.
It creates a connection with customers
The people who support your business have busy lives. Believe it or not, there are times when they aren’t thinking about your services or products. Now, imagine those customers opening their mailbox and finding your spiffy newsletter there, inspiring them to stop by your store or check out your website or social media. It adds to the total “touches” you make with your customers, keeping you more in the front of their minds.
It can increase your e-commerce
Printed newsletters are an excellent way to juice your e-sales and organic website traffic. The purpose is simple: convince the consumer to check out what you have to offer. By enticing them with your products, you are pushing them to your website where they can make a purchase. A traditional marketing vehicle can serve a 21st Century purpose after all. Of course, there’s another option that your competitors might already be offering…
It doesn’t have to be printed
We’ve all gotten accustomed to getting our news electronically. If you have the ability to gather email addresses from your customers, an e-newsletter is a fantastic option. It can be as small or large as you want. It can be sent as often as you like. You can embed links that take readers to important spots on your website. There are rules to follow, of course. You must include an option for your recipients to opt out. But the positives far outweigh the negatives.
West Press’ talented staff is here to help you each step of the way as you create your printed or e-newsletter. We offer graphic design, printing and mailing services and website development. Contact West Press or your Account Executive at 520-624-4939 today.