by Jolene Campbell | Tips
Raster images and vector graphics are terms that get tossed around a lot among graphic designers and commercial printers. So what are they and which should you use in your upcoming project? Raster images are made of pixels or tiny dots that use color and tone....
by Jolene Campbell | Tips
Trade show booths can be a great investment. They give you a chance to interact with your customers and make new connections. But you first need to make sure that you’re prepared for your audience. Existing customers have an image of your business that you need to...
by Jolene Campbell | Graphic Design, Tips
We recently wrote about the importance of sending direct mail pieces to your customers – those you have and ones you would like to get. One thing we didn’t discuss was choosing the right font for those mailers, including newsletters. While you should be more familiar...
by Jolene Campbell | Services, Tips
Looking for promotional items that will impress your customers in 2023? Consider these ideas for a little inspiration. Campfire mug This isn’t just any coffee mug. This beauty, sometimes even made of stainless steel, is perfect for sitting fireside while enjoying a...
by Jolene Campbell | Tips
Our digital world demands new ways to make connections with existing or potential customers. People are impressed when they see that you’re trying unique methods to market your business. Sometimes, they also embrace more traditional approaches. One of those is the...
by Jolene Campbell | Marketing, Services, Tips
Looking for a way to personalize content for your customers? Then PURLs are definitely for you. PURLs (Personalized URLs) allow you to create contact-specific URLs to help drive offline activity online as part of a marketing campaign. You can easily include a...
