Want to flag down a few customers? Then it’s pretty clear what type of banners your business should be using. Banners are an effective way to get noticed (even their second cousins, the clings). If you want a versatile eye-catcher that can be set up anywhere, a flag...
We’ve tested your knowledge with quizzes about commercial printing. Now, let’s see how well you know the past and present of promotional items. 1. What’s the most popular type of giveaway?A. BagsB. WearablesC. DrinkwareD. Calendars 2. True or false: Abraham Lincoln...
QR codes have been around for two decades, but they didn’t capture much attention until the pandemic. Brand owners and marketers chose to use them as a contactless way to do business. From adding them to product packaging to replacing physical menus, these codes are...
Want to get more personal with your customers? Try variable data printing. VDP allows for the personalization of every printed piece in a single print run. Names, messages, images and logos can be changed from one printed piece to the next without delaying the...
If you want to produce an effective printed piece or digital image, you need to know the rules of the road. Let’s start with some basics: dots per inch (DPI) and pixels per inch (PPI). DPI refers to the number of dots of ink in one inch of a printed raster...
Raster images and vector graphics are terms that get tossed around a lot among graphic designers and commercial printers. So what are they and which should you use in your upcoming project? Raster images are made of pixels or tiny dots that use color and tone....
Trade show booths can be a great investment. They give you a chance to interact with your customers and make new connections. But you first need to make sure that you’re prepared for your audience. Existing customers have an image of your business that you need to...
We recently wrote about the importance of sending direct mail pieces to your customers – those you have and ones you would like to get. One thing we didn’t discuss was choosing the right font for those mailers, including newsletters. While you should be more familiar...
Looking for promotional items that will impress your customers in 2023? Consider these ideas for a little inspiration. Campfire mug This isn’t just any coffee mug. This beauty, sometimes even made of stainless steel, is perfect for sitting fireside while enjoying a...
