by Jolene Campbell | Marketing, Tips
We all know about the benefits of “paying it forward.” But how many of us put that concept to use in the workforce? One of the best and most lasting ways is to serve as a mentor. Most of us owe at least a little of our workplace success to someone who took the time to...
by Jolene Campbell | Marketing, Tips
Many small businesses have a hole in their social media strategy: They aren’t using Instagram to its full effect. It’s understandable to a degree. Instagram still has an outdated reputation for being a home for goofy selfies and photos of food. It’s what the market...
by Jolene Campbell | Marketing, Tips
We all know and appreciate the value of repeat business. Happy customers will come back and, chances are, they will become your best ambassadors. Third-party endorsements are the kind of advertising that money can never buy. The key is, of course, getting them there...
by Jolene Campbell | Tips, Web Design & SEO
There’s no better time to rethink your website. With businesses reopening and customers ready to resume shopping, a nice new site that grabs attention will give you an advantage in your market. Here are five important rules to follow when starting or redesigning your...
by Jolene Campbell | Graphic Design, Marketing, Tips
Using color advertising is a great way to attract — or repel — an audience. Since we’re all in this to be successful, let’s concentrate on ways to appeal to potential customers. Anyone can just slap a color on a printed or online ad and be done with it. The simplest...
by Jolene Campbell | Tips
This year won’t go down in history as anyone’s favorite. Well, maybe if you enjoy being cooped up at home, having little social life and watching way too much TV. If that’s the case, 2020 has been your nirvana. But even the most introverted of introverts likes a...
