Our digital world demands new ways to make connections with existing or potential customers. People are impressed when they see that you’re trying unique methods to market your business. Sometimes, they also embrace more traditional approaches. One of those is the...
Using PURLs provides wisdom for and about your customers
Looking for a way to personalize content for your customers? Then PURLs are definitely for you. PURLs (Personalized URLs) allow you to create contact-specific URLs to help drive offline activity online as part of a marketing campaign. You can easily include a...
Read all about it! Your customers would appreciate a newsletter
As we’ve discussed, printed pieces should always have a spot in your marketing plan. Plenty of people still like to hold things in their hands and check them out at their convenience. Newsletters can be an attractive and informative way to meet those needs. Still on...
Let’s be direct: Mailers are still important
Direct mail still works. Check your mailbox for daily evidence. The big question is what should your business do to ensure that its mail campaigns work. Return on investment is critical to companies of all sizes. The time and money you spend on marketing should create...
Pop quiz is a good opportunity to test your commercial printing knowledge
It’s time for another commercial printing quiz. How did you fare the last time we posted a quiz? If you did well, congratulations! If not, here’s a chance to improve. Let’s get on with it. 1. Perfect binding is just right for what kind of print job? A. A small...
Four things to ponder when evaluating your company logo
A logo is vital to your small business. Good ones grab customers’ attention and invite them to try your products or services. Bad or otherwise ineffective ones can drive them away. (Maybe there’s more than one reason why Bing has never competed with Google.) We all...
Adapt these five habits of good content creators
For many years, content has been king or queen. Engaging with customers through social media, blogs, videos, newsletters and good ol’ tried-and-true mailed pieces and brochures are a priority if you want to grow your business. But what are some qualities that...
Double up your print job to pull down serious savings
There are two sides to every story. As a commercial printing customer, you can do the same with your next job. Printing on both sides of a sheet of paper does a lot of good for you and the environment. Check out these reasons why you should adopt double-sided printing...
Start your call to action program today!
One of the best ways to ensure that your printed piece, website or social media platform does its job is by including a call to action. Calls to action are content that encourage your audience to do something. They are intended to convert a viewer into customers or,...