One of the best ways to ensure that your printed piece, website or social media platform does its job is by including a call to action. Calls to action are content that encourage your audience to do something. They are intended to convert a viewer into customers or, at least, a lead for your sales team.
Failing to include a call to action is a lost opportunity. You won’t get the return on investment that you’re seeking unless you include one or more.
Here are a few that should help bring your target audience into the fold through your designed pieces or electronic content.
Sometimes, all you need to do is nudge a potential customer in the right direction. This sounds basic but it’s necessary: your audience needs to know who to contact if they want more information or is ready to make a purchase.
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There’s no better way to introduce potential customers to your product or service. It’s a no-risk proposition for them and could lead to a good, long-term relationship.
This call to action doesn’t commit anyone to make a purchase. But it does give them a chance to receive updates from your company. It’s a good option of you have an e-newsletter or one that you mail. It’s also effective for your blogs that advertise your products or services.
This call to action is closely related to free offers and subscriptions. It could also include invitations to free seminars or demonstrations your business offers.
This is a way to get people involved with your online community, which also can help connect them with others who are interested in what you’re offering. This is a great method to send people to your social media outlets.
West Press’ talented staff is here to help you each step of the way — from graphic design to printing to mailing services to large format to website development. Contact West Press or your Account Executive at 520-624-4939 today.