Want a printed product that doesn’t fall flat? Consider debossing or embossing your job.
The power of touch is important in print marketing. Debossed or embossed printing both add unique textures that feel good in the readers’ hands. Both methods leave an impression on customers.
Debossing occurs when the imprinted design causes depressions in the material, leaving a sunken imprint of the image on the paper or card stock.
Embossing happens when the printer presses into paper or card stock from underneath. This enables the finished design to stand out from the paper stock, giving it more of a 3D effect.
How it works
The technical aspects are similar. Using heat and pressure, a metal plate containing a design, text or a pattern is pressed into the stock to form a raised or lowered image. There’s no right or wrong answer when it comes to choosing embossed or debossed printing techniques. Both can help your company stand out on products such as stationery, letterheads, envelopes and business cards. Both methods add a professional touch to your materials.
Debossing and embossingare popular and effective for giving printed pieces a fresh, contemporary feel. Your decision should be based on what’s best for your project and which will leave the best possible impression on your audience.
West Press’ talented staff is here to help you each step of the way — from graphic design to printing to mailing services to large format to website development. Contact West Press or your Account Executive at 520-624-4939 today.