Regardless of the type of design project - be it graphic design or web design - there are some simple steps to follow to ensure a better - and happier - end result for all parties involved. Be prepared and know what you want. Unfortunately, designers haven't figured...
Ordering green printing starts with the initial brainstorming and design process. During this preliminary stage, it’s important to keep the end stage in mind to minimize the environmental impact of the project. While you may not have control over whether a customer...
Find what sets you apart: What makes your company unique? Customers want to know if you have the service or solution they are looking for. Having great testimonials and a mission statement is good but customers are in search of answers. If they think your company can...
We love good design and good printing. Good design and good printing go hand-in-hand with good files. Here are some standard and lesser-known things you can do to help create good print-ready files. When starting any new project, it’s always a good idea to have a goal...
Marketing tactics, like people (and customers for that matter), can be fickle. People respond emotionally. Each person responds differently and they have unique prejudices, perceptions and experiences. Unfortunately, marketing is not an exact science. There’s no...
When it comes to customer retention, email newsletters are an effective tool to have in your marketing toolkit. They allow you to test and improve your marketing message based on facts. You don't need to guess who is seeing your message. You can measure who opens and...
When it comes to QR (quick response) codes, there's smart execution and, well, frankly not-so-smart execution. The key ingredient to keep in mind when creating a piece with a QR code is to ask yourself: "Is this simplifying the message?" Its use should be appealing,...
Holidays have a funny way of sneaking up on us if we let them but it doesn't have to be that way. With a little effort and planning ahead, you can take advantage of using holidays to promote your business and get customers in the door. Giving yourself enough time to...
Today - April 22, 2014 - marks the 44th anniversary of Earth Day. Earth Day was first celebrated in 1970 and was founded by U.S. Senator Gaylord Nelson from Wisconsin in response to an oil spill off the Santa Barbara, California coast. In 2009, the United Nations...
