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8 Tips for Building an Impressive Brand

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  • Find what sets you apart: What makes your company unique? Customers want to know if you have the service or solution they are looking for. Having great testimonials and a mission statement is good but customers are in search of answers. If they think your company can provide them with that solution, they will feel like they’ve found the right place.
  • Focus on your core: Most personal trainers will tell you core exercises are an important part of a well-rounded fitness program, leading to better balance and stability. The same goes for your company’s values and message. Every interaction and communication should reinforce that core branding and circle back to what makes your company unique.
  • Image is everything: You know the old adage, “Dress for the job you want, not the job you have.” Apply the same logic to your company image. Your logo, stationery (business cards, letterhead and envelopes) and marketing collateral (newsletters and direct mail pieces) should look professional. You need to send the message that you pay attention to all the details. When it comes to proofreading your materials, remember that spell check is your friend!
  • Have a professional website: Just like your logo and collateral, you want your website to send the message that you know what you’re doing. Make sure that all your links work and your information is current.
  • Be consistent: Once you’ve settled on your company’s look and message, use them across all your marketing platforms – from your website to social media to signage and even your email signature.
  • Give back to your community AND your team: Nothing strengthens an employer’s bond with their employees more than supporting them personally and professionally. Encourage employees to enhance an existing skill or learn one by taking a class. Inspire your team to give back to their communities and causes they support by volunteering. A happy employee can be your most passionate brand evangelist so cultivate that relationship.
  • Make good on your promises: Whatever you say your company is going to do, do it. And if there’s a mistake, own up to it and take swift corrective action. If you try to make it right, you’re more likely to keep that customer and avoid negative feedback to other potential and existing customers.
  • Set goals and inspire growth: By supporting your employees as they learn new career skills, you can ignite a passion and enthusiasm that will push them to reach higher and expect more from themselves.

Regardless of where you are in the branding process, the team at West Press is here to help make your vision a reality from graphic design to printing to mailing services to large format to website development. Contact West Press or your Account Executive at 520-624-4939 today.