Dear Friend, For over 78 years Commercial Printers has served our customers with quality printing, great customer service at competitive prices. Wanting to continue this tradition in a changing marketplace, we have decided to join with West Press to form a stronger...
Large format graphics and signage can be a great way to boost the visibility of your business or special event but have a different set of requirements than traditional printing. If you are new to designing for large format you may find yourself in unfamiliar...
As the saying goes, you don’t get a second chance to make a first impression. In many cases, design is the first impression many prospective clients have of your business. Having an effective design can help attract customers, and make them feel more comfortable and...
When it comes to color in marketing and branding there are just about as many opinions about which hues customers relate to emotionally as there are options in a crayon box. It's true that color is based on personal experience but there is a great amount of research...
To say that designers come in all shapes and sizes actually isn't far off the mark. Thanks to technology, there is a wide range of design-related roles and a number of different responsibilities encompassed by the umbrella — and rather broad and vague — term...
Regardless of the type of design project - be it graphic design or web design - there are some simple steps to follow to ensure a better - and happier - end result for all parties involved. Be prepared and know what you want. Unfortunately, designers haven't figured...
We love good design and good printing. Good design and good printing go hand-in-hand with good files. Here are some standard and lesser-known things you can do to help create good print-ready files. When starting any new project, it’s always a good idea to have a goal...
Should you subset or embed? When creating a pdf (portable document file) you may have noticed the option to subset fonts. Maybe you’re wondering what subsetting is and/or if you should do it? Basically, you have two options—either full font embedding or subset font...
Resolution is the measurement of how many dots/pixels fit into one inch. The higher resolution, the sharper the image will be. West Press recommends resolution of 300 dpi (dots per inch) for crisp, clear results. Lower resolution images appear fuzzy, jagged and...
