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Small businesses should think big on Instagram

Small businesses should think big on Instagram

by Jolene Campbell | Marketing, Tips

Many small businesses have a hole in their social media strategy: They aren’t using Instagram to its full effect. It’s understandable to a degree. Instagram still has an outdated reputation for being a home for goofy selfies and photos of food. It’s what the market...
Creating content people want to share

Creating content people want to share

by Jolene Campbell | Marketing

Last week in our two-part series (part one and part two), we covered social media tips to grow your business. We talked about the fact that once you’ve narrowed your audience and the best social media platforms to reach them, you’re ready to begin developing content...
PART 2: Social media marketing tips to grow your business

PART 2: Social media marketing tips to grow your business

by Jolene Campbell | Marketing, Tips

In Part 1, we covered defining your audience and started discussing choosing the right platform with Facebook and Instagram. Let’s dive into more social media platforms with Part 2 of social media marketing tips to grow your business: LinkedIn: LinkedIn, with...
PART 1: Social media marketing tips to grow your business

PART 1: Social media marketing tips to grow your business

by Jolene Campbell | Marketing, Tips

When it comes to marketing your small business, few other channels are more effective — in terms of time and money — than social media. According to a Small Business Association (SBA) survey, almost 90% of marketers say their social marketing efforts have increased...
School’s back in session: How to continue your marketing and design education online

School’s back in session: How to continue your marketing and design education online

by Jolene Campbell | Graphic Design, Marketing, Tips

Given the frequency technologies and software are developed, it can be overwhelming keeping up. That’s where self-paced online learning comes in. From social media marketing to content and blogging to graphic and website design, there’s a wealth of free online...

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