Today - April 22, 2014 - marks the 44th anniversary of Earth Day. Earth Day was first celebrated in 1970 and was founded by U.S. Senator Gaylord Nelson from Wisconsin in response to an oil spill off the Santa Barbara, California coast. In 2009, the United Nations...
Large format is a powerful marketing tool when executed properly. Whether it's a banner, poster or a-frame, the basic premise to remember when designing for large format is "less is better." Here are some other areas to consider when putting together your project:...
Should you subset or embed? When creating a pdf (portable document file) you may have noticed the option to subset fonts. Maybe you’re wondering what subsetting is and/or if you should do it? Basically, you have two options—either full font embedding or subset font...
Resolution is the measurement of how many dots/pixels fit into one inch. The higher resolution, the sharper the image will be. West Press recommends resolution of 300 dpi (dots per inch) for crisp, clear results. Lower resolution images appear fuzzy, jagged and...
