Large format graphics and signage can be a great way to boost the visibility of your business or special event but have a different set of requirements than traditional printing. If you are new to designing for large format you may find yourself in unfamiliar...
Rookie website mistakes can compromise your visitors’ experience and sacrifice your credibility. Frustrated visitors will abandon your business and products and move on to another website. Here are six blunders website novices typically make: Missing the Call to...
As the saying goes, you don’t get a second chance to make a first impression. In many cases, design is the first impression many prospective clients have of your business. Having an effective design can help attract customers, and make them feel more comfortable and...
G7 is an international standard for calibrating printing presses and proofing systems to a common visual neutral grayscale appearance. The G7 methodology uses gray balance as the main factor for achieving visual similarity across all print processes. G7 is the...
A personalized URL, or PURL, is a special URL with a customer's first and last name attached to your domain name. PURLs are also known for having personalized landing pages where targeted customers are greeted by their name. For example, the PURL for John Doe might be...
If you think direct mail marketing is a thing of the past, think again. The role of direct mail marketing is still an essential — and cost-effective — part of a marketing campaign and plays an important role in attracting and retaining your customers. Marketers are...
Ordering green printing starts with the initial brainstorming and design process. During this preliminary stage, it’s important to keep the end stage in mind to minimize the environmental impact of the project. While you may not have control over whether a customer...
When it comes to customer retention, email newsletters are an effective tool to have in your marketing toolkit. They allow you to test and improve your marketing message based on facts. You don't need to guess who is seeing your message. You can measure who opens and...
UPDATE 6-20-16: A related article titled Not So Fast: Print Ain’t Dead Yet by MindFire Studio highlights that direct mail outperforms digital channels by 600%. Our article below is still relevant but this recent article provides insight into how direct mail is...
