On Wednesday, May 18th, 2016 the team at West Press met in our newly acquired 2700 square foot expansion to our business, the future home of... Letterpress West Letterpress West will be the new site for expanding our letterpress capabilities including: die cutting,...
Dear Friend, For over 78 years Commercial Printers has served our customers with quality printing, great customer service at competitive prices. Wanting to continue this tradition in a changing marketplace, we have decided to join with West Press to form a stronger...
Large format graphics and signage can be a great way to boost the visibility of your business or special event but have a different set of requirements than traditional printing. If you are new to designing for large format you may find yourself in unfamiliar...
Rookie website mistakes can compromise your visitors’ experience and sacrifice your credibility. Frustrated visitors will abandon your business and products and move on to another website. Here are six blunders website novices typically make: Missing the Call to...
As the saying goes, you don’t get a second chance to make a first impression. In many cases, design is the first impression many prospective clients have of your business. Having an effective design can help attract customers, and make them feel more comfortable and...
G7 is an international standard for calibrating printing presses and proofing systems to a common visual neutral grayscale appearance. The G7 methodology uses gray balance as the main factor for achieving visual similarity across all print processes. G7 is the...
A personalized URL, or PURL, is a special URL with a customer's first and last name attached to your domain name. PURLs are also known for having personalized landing pages where targeted customers are greeted by their name. For example, the PURL for John Doe might be...
When it comes to color in marketing and branding there are just about as many opinions about which hues customers relate to emotionally as there are options in a crayon box. It's true that color is based on personal experience but there is a great amount of research...
If you think direct mail marketing is a thing of the past, think again. The role of direct mail marketing is still an essential — and cost-effective — part of a marketing campaign and plays an important role in attracting and retaining your customers. Marketers are...
