Choosing colors for your design can be overwhelming. From bold and bright to alternative neutrals, you’re guaranteed to find the perfect palette for your project in 2018. These are the color combinations and trends you can expect to see:
Pantone’s color of the year: Ultra Violet
Vibrant violets became a popular choice recently, especially in web and mobile app design, so it shouldn’t come as much of a surprise that Pantone picked Ultra Violet 18-3838 as its 2018 Color of the Year. Pantone describes this purple shade as “dramatically provocative and thoughtful.”
Spring 2018 Top 12 fashion colors
Graphic and web designers find their color inspiration in many ways and men’s and women’s fashion can be a key influencer. Pantone’s 2018 Top 12 Color Palette form its Fashion Color Trend Report encourages a sense of fun with a color story that includes Little Boy Blue (Pantone 16-4132), Chili Oil (Pantone 18-1440) and Lime Punch (13-0550).
New neutrals
Pink is one of the most ubiquitous and versatile colors of the decade, transcending traditional gender connotations to become an androgynous “new neutral.” The same can be said for metallics, especially when paired with natural materials. They ooze glamour and luxury. While metallics can be difficult to accurately represent on screen, consider using them in print or foil stamping.
Where to start
There is a great amount of research to back up that color plays an important part in purchases and branding. Our blog Shedding Light on the Use of Color in Marketing and Branding can give you a quick color breakdown of how several basic shades are perceived.
Searching online is one of the easiest ways to gain color inspiration ideas. Create schemes with the color wheel or browse thousands of combinations with Adobe Color CC.
Modern gradients
Gradients are making their modern-day comeback and are predicted to be one of the biggest graphic design trends. Modern gradients can be subtle or extremely vibrant color transitions. With the variety of palettes on the menu, gradients can be an excellent way to make the most of your plethora of color options in 2018.
West Press’ talented staff is here to help you with all of your marketing and branding needs. Contact West Press or your Account Executive at 520-624-4939 today.