If you’re a business owner or a marketing consultant who works with business teams, these are the 2019 digital marketing trends you can’t afford to ignore.
Embrace video content
Studies continue to show that video content gets the most engagement and highest return on investment. You should be using video across channels, too. Video on your website is a good start, but also put your video content to use in ads, social media posts and as a way to introduce your blog posts.
Focus on retention
Research has shown time and again that it’s cheaper to sell to an existing customer than to go out and find a new one. So that means you need to focus on your online presence. Existing customers will only stick around if their experience in interacting with you is one that builds trust. When you have a spotty online presence that’s inconsistent or has big gaps in information, you make your customers doubt you. Make sure you’re creating real value for your existing customers. Design campaigns that cater to them and consider crafting a referral process that provides true incentive for them to pass your name along to others.
Answer every question
Instant gratification has become a new standard for today’s shoppers. Whether smartphone users are looking for product reviews or comparing prices, they want their questions answered immediately. Whether it’s a product tutorial or a support query, customers expect you to deliver useful and up-to-date answers. A blog and a knowledge base are the two most recommended assets to make sure your content is easily found on Google. While you’re at it, make sure your website is up to speed with SEO Trends of 2019.
West Press’ talented staff is here to help you each step of the way — from graphic design to printing to mailing services to large format. Contact West Press or your Account Executive at 520-624-4939 today.