The holidays are a great time for your business to connect with consumers, but holiday marketing campaigns take lots of planning and analysis to get right. Here are some tips to help you take advantage of the holiday season in your next campaign.
Plan your holiday campaign well in advance
If you’re waiting until the weeks leading up to the holiday, you’re already behind your competition. Holiday campaigns require that you start planning your copy and designs months before. If you’re focusing on Christmas and Hanukkah, your campaign should already be up and running by early November.
Focus on small and mainstream holidays
The holiday season includes much more than Hanukkah and Christmas. While those two holidays get most of the attention, you should also focus attention on Thanksgiving (if you’re in the U.S.), Kwanzaa and New Years, plus all of the built-in consumer holidays and events like Black Friday and Cyber Monday.
Prepare for media costs to increase
When budgeting your holiday campaign, know that your media costs in certain mediums and markets can increase as you approach the major holidays.
West Press’ talented staff is here to help you each step of the way — from graphic design to printing to mailing services to large format to website development. Contact West Press or your Account Executive at 520-624-4939 today.