Nir Eyal asks the question: “How do successful companies create products people can’t put down?” which he answers by explaining the Hook Model — a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Hooked provides readers with practical insights to create user habits that stick and actionable steps for building products people love.
Good brands are not just strategy, design or copywriting. They’re the sum of all three of these things. Alina Wheeler’s detailed book on how to comprehensive market every aspect of a brand is one of the best marketing books for businesses looking understand every aspect of their teams and how to get the most out of them.
Nike founder and board chairman Phil Knight’s memoir is loaded with lessons and insights on how to not just articulate a coherent brand vision, but to also live it. Understanding the mechanics and theory of marketing is important, but Knight’s book is able to provide a case study that teaches how to implement these tactics extremely well.
In business, you’re not selling a product, you’re meeting customers needs. It’s a distinction that many marketers forget but is a cornerstone of the profession. As companies grow, many find their prosperity waning. They lose sight of what type of business they are and what they’re trying to serve customers. Good CMOs and marketers never lose focus, and Theodore Levitt identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers’ real needs instead.
The world today is drowning in data, but Jørn Lygseggen’s book is useful for marketers looking for insight on how to use data to their advantage. Outside Insight illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement.
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