We all know and appreciate the value of repeat business. Happy customers will come back and, chances are, they will become your best ambassadors. Third-party endorsements are the kind of advertising that money can never buy. The key is, of course, getting them there...
There’s no better time to rethink your website. With businesses reopening and customers ready to resume shopping, a nice new site that grabs attention will give you an advantage in your market. Here are five important rules to follow when starting or redesigning your...
Last week we updated our favorite graphic design books for 2019. Today let’s update our summer reading list of web design books: Confident Web Design: Master the Fundamentals of Website Creation and Supercharge Your Career This is your ultimate beginner's guide...
Good communication isn’t random. It’s a deliberate interaction that helps your customers see the value of your business. If you put time and effort into understanding who you’re talking to, stay consistent and don’t communicate too often then you’ll really stand out...
If you’re a business owner or a marketing consultant who works with business teams, these are the 2019 digital marketing trends you can’t afford to ignore. Embrace video content Studies continue to show that video content gets the most engagement and highest return on...
If the imagery you’re using on your website or your marketing collateral seems fake, your brand’s reputation could be at risk. Here are some strategies for finding images that won’t ruin your marketing efforts. Authenticity matters Images should reinforce your brand’s...
Your website is often a customer’s introduction to your business, so it’s essential to make a good impression. True, a redesign is an expense and can be time-consuming but it’s also your primary online marketing tool. It’s vital to keep your website fresh, up-to-date...
A landing page is the page a visitor arrives at on your website after clicking an ad. A good landing page is informative but to-the-point, goal-driven but not pushy. It clearly conveys an offer, quickly communicates its benefits and causes users to contact your...
For many of us, April is a time of starting fresh and shaking off the winter blues by cleaning the house. Why not use that same approach to spruce up your business marketing strategy? The marketing and advertising classes we took in college taught us about reach and...
