Starting a business is a big achievement for many entrepreneurs, but maintaining one is the bigger challenge. Even though small and large businesses share a lot of the same obstacles, big business tends to have the staffing to oversee a lot of the day-to-day...
As the temperatures climb, the more of a challenge it becomes to keep your employees inspired and energetic. Implementing new practices over the summer can actually increase productivity throughout the year and keep your staff from mentally checking out to a tropical...
The primary objective when it comes to an online form is to get the user to fill it out and hit the submit button. If the user finds the form too overwhelming or complicated, chances are good that they will stop when they become frustrated and not complete the task....
Regardless of the type of design project - be it graphic design or web design - there are some simple steps to follow to ensure a better - and happier - end result for all parties involved. Be prepared and know what you want. Unfortunately, designers haven't figured...
Ordering green printing starts with the initial brainstorming and design process. During this preliminary stage, it’s important to keep the end stage in mind to minimize the environmental impact of the project. While you may not have control over whether a customer...
Find what sets you apart: What makes your company unique? Customers want to know if you have the service or solution they are looking for. Having great testimonials and a mission statement is good but customers are in search of answers. If they think your company can...
We love good design and good printing. Good design and good printing go hand-in-hand with good files. Here are some standard and lesser-known things you can do to help create good print-ready files. When starting any new project, it’s always a good idea to have a goal...
Marketing tactics, like people (and customers for that matter), can be fickle. People respond emotionally. Each person responds differently and they have unique prejudices, perceptions and experiences. Unfortunately, marketing is not an exact science. There’s no...
When it comes to customer retention, email newsletters are an effective tool to have in your marketing toolkit. They allow you to test and improve your marketing message based on facts. You don't need to guess who is seeing your message. You can measure who opens and...
