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Leave a lasting impression with a unique business card

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In the business world, your card is your signature and should be as unique as you. Your business card is also a great way to differentiate yourself and elevate your business above your competitors. The last thing you want is a cookie-cutter look. With a few easy steps, you can create an effective and innovative business card that leaves a lasting impression.

Skip the kitchen sink

Now is not the time for information overload. You have a limited amount of real estate and in that space you want to pique interest and make your card memorable. Avoid the temptation to cover every inch with text. Be selective about the information you include. The basic business card should include your company logo, your name and job title, direct contact information (only include what is vital for getting in touch with you, such as your mobile and email) and your web address. Add other elements, such as company tagline or a physical street address, only if they are necessary.

While we’re on the subject of text, also make sure the fonts you use are legible. Keep the text simple and straightforward. You don’t want anything too small, distorted or difficult to read.

Add a special finishing touch

Finishing accents such as foil, embossing or metallic ink can make your card more tactile and memorable when used thoughtfully. This touch can also be as simple as rounding the corners to make your card stand out. While visually impressive, these touches will add additional expense so work with your printer to determine which finish works best within your budget.

A few final thoughts

  • The dimensions for a standard business card are 3.5 inches wide by 2 inches high.
  • Double-check your file: This tip applies to every bit of print work you do, but it’s so crucial that it’s worth repeating for business card design. Before sending your artwork off to be printed, make sure you’ve double-checked every detail. There’s nothing worse than getting your cards and discovering a typo in the email address or name.

Whether you need help designing your business card and letterhead package or assistance printing your design, West Press’ talented staff is here to help your business achieve its goals. Contact West Press or your Account Executive at 520-624-4939 today.