It’s safe to say that each of us has a creative process (even when we don’t think we’re terribly creative to begin with). From lucky socks to loud music to mood boards, there are plenty of ways to get inspiration flowing.
What’s old is new again
Imitation is the sincerest form of flattery. Visit a design sharing platform or pick up the latest issue of your favorite design magazine to see what other designers are excited about. See if any of the new trends catch your eye and inspire your own unique ideas. If you see an effect you aren’t sure how to achieve, research tutorials to teach you the steps.
It certainly doesn’t sound sexy, but it is what it is. Spill every idea you have at the moment and get them out of your head. No matter how off the wall or bad they may seem, write them down. Then walk away from your ideas for awhile. Let them percolate. After a few days, revisit your ideas with a fresh set of eyes and see where it takes you. You just might surprise yourself!
Limitless opportunity can be detrimental to the creative process, so it’s a good idea to set deadlines and time limits when you’re starting a project. For those of us who are task-driven, having set times to brainstorm creatively (which allows you to cross something off your to-do list) gives a sense of accomplishment when the session is over. It’s also smart to realize that brainstorming may be more successful in non-traditional environments — take them outdoors and go for a walk or head to the gym and do a few laps in the pool. That’s what we call flexing your creative muscle!
Crack a book
If you’re looking for a way to spark that next great idea, you may find it in the pages of a book. Examining tasks from a different perspective may be the trick to unleash the creativity inside of you. One book to check out is David Sherwin’s Creative Workshop: 80 Challenges to Sharpen Your Design Skills.
Whether you need a marketing brainstorming session for your next campaign or help executing your company’s first impression through design, West Press’ talented staff is here to help your business achieve its goals. Contact West Press or your Account Executive at 520-624-4939 today.