Your website is often a customer’s introduction to your business, so it’s essential to make a good impression. True, a redesign is an expense and can be time-consuming but it’s also your primary online marketing tool. It’s vital to keep your website fresh, up-to-date and easy to use. Here are some telltale signs that it’s time for a website redesign:
Your site looks outdated. Nothing is worse than saying your business is on top of the latest trends and technologies and have a website that doesn’t walk the walk. It’s also important to stay on top of your competition — what are people in your industry doing on their sites and what features have they implemented?
Your website isn’t mobile-friendly or responsive. As we covered in our recent blog article Web design for mobile devices, if your site isn’t compatible, you’re losing potential customers.
Your site doesn’t incorporate social media. At a minimum, your website should contain links to your social network profiles. Another gold star is when you have social sharing tools that make it easy for users to share, tweet or pin your content.
Your site is hard to navigate. If visitors can’t find what they’re seeking, they’ll go elsewhere. A user-friendly website design is essential.
You’re not ranking on Google. If search engine robots can’t find you, customers can’t, either. Are your landing pages well-designed and optimized in a way that encourages customers to click on your site and eventually convert? A good place to start is our blog article Elements of a good landing page.
Your site doesn’t reflect your rebranding. If you’ve invested in a business rebranding, don’t forget to include your website. Rebranding isn’t just about a new logo and colors, though. You should also look at refreshing the content and adding functionality, such as a blog.
Whether you’re just beginning the web-design process or if your site needs a facelift, the web development team at West Press is here to help by putting together a great website that will work hard for you. Contact West Press or your Account Executive at 520-624-4939 today.